EasyShare 1: Purpose of the Product
1. EasyShare 1 didn’t sell very well, but Paul Porter claimed this wasn’t the purpose of that particular product. What was the purpose of the product?
It was meant to get the community to recognize that Kodak really knows what it’s doing when it comes to digital technology. Kodak pays close attention to the market place and what is happening within social trends. They research consumer needs, technology needs and business needs through a series of social interactions with consumers. This may include designers and business research personnel going out to the public to do interviewing with consumers or developing focus group programs or ethnographic research to identify what those consumer needs are. Through this information of fine details, the designers begin to develop relative design solutions to exactly what the consumer said along with trouble shooting or hypothetically guessing as to where the trend of product designs will lead, thus making technology needs more applicable within short time frames and structuring new ideas that perhaps the consumer hadn’t thought of yet. This in turn supplies the needs of the market greatly because it provides a cutting edge on the marketable technology and it always puts Kodak one step ahead of the competition. By identifying consumer wants and needs, Kodak is able to show the community exactly what was stated in beginning; that they know what they’re doing when it comes to digital technology because they have built a business strategy to do so. That’s the real purpose of this product.
2. What kind of new product was EasyShare 1?
The EasyShare 1 was a new novelty/innovative product (digital camera) designed to test the strengths and weakness of the technological market, to see what consumers wanted in a digital camera and what they didn’t. It was a simple compact, point and shoot camera that held a 10 mega pixel, optical zoom lens. The camera actually has the option of a dual lens: a 2x zoom lens in a very
It was meant to get the community to recognize that Kodak really knows what it’s doing when it comes to digital technology. Kodak pays close attention to the market place and what is happening within social trends. They research consumer needs, technology needs and business needs through a series of social interactions with consumers. This may include designers and business research personnel going out to the public to do interviewing with consumers or developing focus group programs or ethnographic research to identify what those consumer needs are. Through this information of fine details, the designers begin to develop relative design solutions to exactly what the consumer said along with trouble shooting or hypothetically guessing as to where the trend of product designs will lead, thus making technology needs more applicable within short time frames and structuring new ideas that perhaps the consumer hadn’t thought of yet. This in turn supplies the needs of the market greatly because it provides a cutting edge on the marketable technology and it always puts Kodak one step ahead of the competition. By identifying consumer wants and needs, Kodak is able to show the community exactly what was stated in beginning; that they know what they’re doing when it comes to digital technology because they have built a business strategy to do so. That’s the real purpose of this product.
2. What kind of new product was EasyShare 1?
The EasyShare 1 was a new novelty/innovative product (digital camera) designed to test the strengths and weakness of the technological market, to see what consumers wanted in a digital camera and what they didn’t. It was a simple compact, point and shoot camera that held a 10 mega pixel, optical zoom lens. The camera actually has the option of a dual lens: a 2x zoom lens in a very