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RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY
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TABLE OF CONTENT Page No.
Chapter 1 . Executive Summary 2-5
Chapter 2 . Overview of Indian DTH industry 6-24
Chapter3
. Top Players of the industry 25-27
Chapter 4 . Introduction to the topic 28-61
Chapter5
,Findings and Discussions 62-67
Chapter6
.Conclusions and suggestions 68-71 REFERENCES ANNEXURE
DTH market in India is one of the fastest growing segments of the Segmented Pay TV industry and is witnessing significant growth on account of rising per capita income and Government mandate of complete digitization. The market is estimated to be worth INR 104 bn in 2012. Increasing role of the government to support FDI in India and technological innovation will also drive the industry.
The report begins with the market overview section that offers an insight into the Pay TV industry, its market size and segments. This is followed by a brief history of the DTH segment and an explanation regarding the DTH functioning process. The overview of the DTH market including its market size and growth as well as the market share of major players is listed. A brief description about the DTH subscriber base and its average revenue per unit follows next. The revenue model and a value chain
____________________________________________________________
_
TABLE OF CONTENT Page No.
Chapter 1 . Executive Summary 2-5
Chapter 2 . Overview of Indian DTH industry 6-24
Chapter3
. Top Players of the industry 25-27
Chapter 4 . Introduction to the topic 28-61
Chapter5
,Findings and Discussions 62-67
Chapter6
.Conclusions and suggestions 68-71 REFERENCES ANNEXURE
DTH market in India is one of the fastest growing segments of the Segmented Pay TV industry and is witnessing significant growth on account of rising per capita income and Government mandate of complete digitization. The market is estimated to be worth INR 104 bn in 2012. Increasing role of the government to support FDI in India and technological innovation will also drive the industry.
The report begins with the market overview section that offers an insight into the Pay TV industry, its market size and segments. This is followed by a brief history of the DTH segment and an explanation regarding the DTH functioning process. The overview of the DTH market including its market size and growth as well as the market share of major players is listed. A brief description about the DTH subscriber base and its average revenue per unit follows next. The revenue model and a value chain