Dissertation Report on Fmcg Product
Fast MovinFastMovingConsumerConsumerGoodsGoods
(FMCG)(FMCG)
1 Dissertation Report On
Buying Behavior of
FMCG Products
Submitted To:
Submitted By:
Prof. R.P.Singh
Vandana Chandra
Director (ABS) MBA
(Agri-Business)
AMITY University
AMITY UniversityLucknow Campus
Lucknow Campus
Under the supervision of:
Mr. Ashish Chandra
Faculty Guide (ABS)
AMITY University
Lucknow Campus
Acknowledgement
I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his admirable and valuable guidance, keen interest, encouragement and constructive suggestions during the course of the project.
I would also like to express my hearty gratitude to my faculty guides, Dr. Arun Bhadauria and Mr. Ashish
Chandra of Amity University, Lucknow for their valuable guidance and sincere cooperation, which helped me in completing this summer project.
I would also like to thank my mother Mrs. Usha Rani and my father Mr. Ramesh Chandra, for their inspiration and moral support received in completing this work.
Last, but not the least, I sincerely thank all the members of my department for their immense support and assistance extended during the course of this project and in making it a valuable experience.
Vandana Chandra
MBA (Agri - Business)
IVth Semester
Table of Content
1. Executive summary
1-1
2. Introduction
2-3
3. Overview of FMCG
3
4. FMCG in 2006
4
5. Comparison between FMCG in 2005 & 2006
4-5
6. Sector’s outlook
5-7
7. Scope of FMCG
8
8. Growth prospects
8-11
9. Top players in FMCG sector
11
10. Secondary players
12
11.Review of literature
12-14
12. Research objectives
15
13.Research methodology
16-19
14.Panoramic View
20-22
15. Income based classification
23-24
16.Socio – economic classification
25-28
17.Age demographics
28-29
18. Geographical dispersion
30
19. Analysis
31-60
20.Conclusion
61-62
21.Suggestions & recommendations
63
22.References
64-65
(FMCG)(FMCG)
1 Dissertation Report On
Buying Behavior of
FMCG Products
Submitted To:
Submitted By:
Prof. R.P.Singh
Vandana Chandra
Director (ABS) MBA
(Agri-Business)
AMITY University
AMITY UniversityLucknow Campus
Lucknow Campus
Under the supervision of:
Mr. Ashish Chandra
Faculty Guide (ABS)
AMITY University
Lucknow Campus
Acknowledgement
I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his admirable and valuable guidance, keen interest, encouragement and constructive suggestions during the course of the project.
I would also like to express my hearty gratitude to my faculty guides, Dr. Arun Bhadauria and Mr. Ashish
Chandra of Amity University, Lucknow for their valuable guidance and sincere cooperation, which helped me in completing this summer project.
I would also like to thank my mother Mrs. Usha Rani and my father Mr. Ramesh Chandra, for their inspiration and moral support received in completing this work.
Last, but not the least, I sincerely thank all the members of my department for their immense support and assistance extended during the course of this project and in making it a valuable experience.
Vandana Chandra
MBA (Agri - Business)
IVth Semester
Table of Content
1. Executive summary
1-1
2. Introduction
2-3
3. Overview of FMCG
3
4. FMCG in 2006
4
5. Comparison between FMCG in 2005 & 2006
4-5
6. Sector’s outlook
5-7
7. Scope of FMCG
8
8. Growth prospects
8-11
9. Top players in FMCG sector
11
10. Secondary players
12
11.Review of literature
12-14
12. Research objectives
15
13.Research methodology
16-19
14.Panoramic View
20-22
15. Income based classification
23-24
16.Socio – economic classification
25-28
17.Age demographics
28-29
18. Geographical dispersion
30
19. Analysis
31-60
20.Conclusion
61-62
21.Suggestions & recommendations
63
22.References
64-65
References: 1. Kearney, A T, CII – Report, (2000) 2 consumers, (2004), pg. no. 5-8. 3. Tognatta Pradeep, economic growth on agriculture sector, (2003), pg no 4. Aithal K Rajesh, importance & growth of rural markets, (2004), pg no