Discuss the core concepts of marketing 
Discuss the core concepts of marketing for the travel and tourism sector
Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing, these include the customer’s needs, wants and demands, products and services and value.
Core concepts
In the process of marketing your business it is important to factor in your customers wants, needs and demands making your business match the criteria of what they want. This then would give you an advantage over competitor market sharers as you can offer the customers something they may not be able to find anywhere else. For example, TUI UK (Thomson) have gained an advantage over market sharers with the introduction of their own branded Dreamliner. By taking into consideration customer’s wants, needs and demands they have created something that customers are unable to get anywhere else with the same elements making it completely unique to their business. To keep their place in the market they are constantly making new innovations to gain advantage of their competitors with new plans to revolutionise holiday flying with their new 5 year plan in introducing a state of the art aircraft with new concepts that will change the face holiday flying. “We want to define and lead a new category of flying – the holiday airline category. This describes an airline designed for the specific needs of the holiday maker and fully connected to the holiday experience in the destination.” (www.Thomson.co.uk – 20/11/14)
Another concept that needs to be taken into account when marketing a business is the products and services it offers. Quite often it is known that many businesses will offer their consumers the products and services that are currently trending or what everyone would expect from a business, however to market a business successfully there needs to be variety and
Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing, these include the customer’s needs, wants and demands, products and services and value.
Core concepts
In the process of marketing your business it is important to factor in your customers wants, needs and demands making your business match the criteria of what they want. This then would give you an advantage over competitor market sharers as you can offer the customers something they may not be able to find anywhere else. For example, TUI UK (Thomson) have gained an advantage over market sharers with the introduction of their own branded Dreamliner. By taking into consideration customer’s wants, needs and demands they have created something that customers are unable to get anywhere else with the same elements making it completely unique to their business. To keep their place in the market they are constantly making new innovations to gain advantage of their competitors with new plans to revolutionise holiday flying with their new 5 year plan in introducing a state of the art aircraft with new concepts that will change the face holiday flying. “We want to define and lead a new category of flying – the holiday airline category. This describes an airline designed for the specific needs of the holiday maker and fully connected to the holiday experience in the destination.” (www.Thomson.co.uk – 20/11/14)
Another concept that needs to be taken into account when marketing a business is the products and services it offers. Quite often it is known that many businesses will offer their consumers the products and services that are currently trending or what everyone would expect from a business, however to market a business successfully there needs to be variety and