Discourse Communities
FIRST DRAFT
Intro: Discourse Community: never heard of before this assignment.
Really interesting concept
Involved in so many different discourse communites
College student, marketing major, field hockey player
In each community so important to know and understand the language and common functions of the group.
Marketing Discourse Community- most simply defined as “The management process through which goods and services move from concept to the customer. “ from business dictionary.
Marketers use common language
For example, 4 p’s of marketing: something used everyday and defines marketing.
Learned the first day of intro to marketing class.
Outsiders would not know what the 4 p’s are.
For different discrouse communities there needs to be places they can all unite and come together to discuss their field
Site I used was by a professional orginazation BMA
BMA: The Business Marketing Association (BMA) is a professional association for business-to-business marketing professionals. It began in 1922 as the National Industrial Advertising Association. BMA now has more than 2,200 members in 22 chapters in the US.
This BMA site is a place where marketers all over the world meet too:
Get information
Share information
Become a member
Find speakers
Learn about events
Use resources and forums and current buzz
Promotiong “Blaze” global marketing put on by BMA
They say “Our board believes b2b marketing is entering a new golden age, with marketers dealing with change (thus, opportunity) at blazing speed and being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.”
Can tell about this community they are very into getting better and getting more information:
VERY interesting for a marketing site it is very straightforward and neutral
Not a big production and eye catching like marketing is known for
To me this tells me they are very business like in this site and want to learn and communicate.
Intro: Discourse Community: never heard of before this assignment.
Really interesting concept
Involved in so many different discourse communites
College student, marketing major, field hockey player
In each community so important to know and understand the language and common functions of the group.
Marketing Discourse Community- most simply defined as “The management process through which goods and services move from concept to the customer. “ from business dictionary.
Marketers use common language
For example, 4 p’s of marketing: something used everyday and defines marketing.
Learned the first day of intro to marketing class.
Outsiders would not know what the 4 p’s are.
For different discrouse communities there needs to be places they can all unite and come together to discuss their field
Site I used was by a professional orginazation BMA
BMA: The Business Marketing Association (BMA) is a professional association for business-to-business marketing professionals. It began in 1922 as the National Industrial Advertising Association. BMA now has more than 2,200 members in 22 chapters in the US.
This BMA site is a place where marketers all over the world meet too:
Get information
Share information
Become a member
Find speakers
Learn about events
Use resources and forums and current buzz
Promotiong “Blaze” global marketing put on by BMA
They say “Our board believes b2b marketing is entering a new golden age, with marketers dealing with change (thus, opportunity) at blazing speed and being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.”
Can tell about this community they are very into getting better and getting more information:
VERY interesting for a marketing site it is very straightforward and neutral
Not a big production and eye catching like marketing is known for
To me this tells me they are very business like in this site and want to learn and communicate.