Dimensions of Emerging Markets
South East Asia has become one of the fasted growing markets with regards to e commerce. The South East Asia region consists of Indonesia, Singapore, Thailand, Vietnam and Malaysia. The reason for e commerce market emerging in this region can be pinned to the regions population and the wide usage of technology. The use of the Internet thru technology devises such as smartphones and tablets has become a favorable method of browsing the web for shopping and social media interaction. E commerce shopping is booming in this regions because of its geographical diversity and under developed infrastructure making the internet a method or a mean of reaching inaccessible territories. According to ecommerce milo, Internet usage in this region equates to 6% of the world Internet users making penetrating this market lucrative for e commerce business ventures.
In a break down of this region Internet usage Singapore and Malaysia is ranked at the top, with Singapore penetration at 74.2% and Malaysia at 65.8% with a total of 23 million users in these countries. They are followed by Thailand at 26.5% with 18 million users, Vietnam 39.5 % with 36 million users, Indonesia 15.4% with 38 million users and the Philippines at 36.2% with 38 million users. The percentages are derived from the total of the population of each country and figures are quoted from e commerce milo source data sources from Wikipedia, January 2014.
According to ecommermilo.com 91% of Internet users in Malaysia shop online. The top categories that are shopped via the web are Travel valued at 268 million, followed by insurance at 184 million and Fashion and Accessories at 184 million. In terms of demographics 44.1% of Internet users are male and 55.9% female and the largest age group users are between the ages of 21-29 years old at 48.4%, followed by the age group of under 20’s at 33.2%. The Internet user in Malaysia is highly educated with 89.9% of the users having a university level education.
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In a break down of this region Internet usage Singapore and Malaysia is ranked at the top, with Singapore penetration at 74.2% and Malaysia at 65.8% with a total of 23 million users in these countries. They are followed by Thailand at 26.5% with 18 million users, Vietnam 39.5 % with 36 million users, Indonesia 15.4% with 38 million users and the Philippines at 36.2% with 38 million users. The percentages are derived from the total of the population of each country and figures are quoted from e commerce milo source data sources from Wikipedia, January 2014.
According to ecommermilo.com 91% of Internet users in Malaysia shop online. The top categories that are shopped via the web are Travel valued at 268 million, followed by insurance at 184 million and Fashion and Accessories at 184 million. In terms of demographics 44.1% of Internet users are male and 55.9% female and the largest age group users are between the ages of 21-29 years old at 48.4%, followed by the age group of under 20’s at 33.2%. The Internet user in Malaysia is highly educated with 89.9% of the users having a university level education.
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Bibliography: Tech in Asia. 2014. ecommerce in indonesia. [online] Available at: http://www.techinasia.com/tag/ecommerce-in-indonesia/page/3/ [Accessed: 16 Mar 2014]. http://www.velaasia.com/wp-content/uploads/2013/11/Vela_Asia-eRI-2013_LoRes.pdf Demographics- Consumer - Target- Brands Place http://www.dailydealmedia.com/a-5-step-approach-to884-maximizing-e-commerce-sales/ Product Price