Preview

Delphi Technique vs Focus Group

Good Essays
Open Document
Open Document
492 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Delphi Technique vs Focus Group
Delphi Technique vs Focus Groups

Delphi Technique
The Delphi Technique begins with the development of a set of open-ended questions on a specific issue. These questions are then distributed to various ‘experts’. The responses to these questions are summarised and a second set of questions that seek to clarify areas of agreement and disagreement is formulated and distributed to the same group of ‘experts’.

Advantages of Delphi Technique.
Delphi Technique: • Is conducted in writing and does not require face-to-face meetings: - responses can be made at the convenience of the participant; - individuals from diverse backgrounds or from remote locations to work together on the same problems; - is relatively free of social pressure, personality influence, and individual dominance and is, therefore, conducive to independent thinking and gradual formulation of reliable judgments or forecasting of results; - helps generate consensus or identify divergence of opinions among groups hostile to each other; • Helps keep attention directly on the issue: • Allows a number of experts to be called upon to provide a broad range of views, on which to base analysis—“two heads are better than one”: - allows sharing of information and reasoning among participants; - iteration enables participants to review, re-evaluate and revise all their previous statements in light of comments made by their peers; • Is inexpensive.

Disadvantages of Delphi Technique: • Information comes from a selected group of people and may not be representative; • Tendency to eliminate extreme positions and force a middle-of-the-road consensus; • More time-consuming than group process methods; • Requires skill in written communication; • Requires adequate time and participant commitment.

Focus Groups
Focus groups are a form of group interview that capitalises on communication between research participants in order to generate data. Although group interviews

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Chapter 3-5 Quiz

    • 736 Words
    • 3 Pages

    Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is small, a researcher would be most concerned about which of the following?Answer…

    • 736 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    A focus group is a qualitative type of research because it is a group of people, who have been picked for a type of research to answer questions, give their opinions and discuss about a product or anything relevant to the business. The reason why this is…

    • 1115 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Pt2520 Unit 1 Assignment

    • 901 Words
    • 4 Pages

    To help develop your academic judgement and show the extent to which it is linked to professional judgement…

    • 901 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hsa 305 Week 4

    • 291 Words
    • 2 Pages

    The problems with on-line focus groups are that the security of these sessions is not tight as with live sessions. The inability to view the respondent’s body language and the inability to quickly and effective show external stimuli in case studies.…

    • 291 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    * It allows experts to have their say on how certain goals and objectives can be achieved…

    • 529 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    people of the same norm together, to share a common interest that they are all able to participate…

    • 525 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    It will bring everyone together to support the individual in a joint problem, by having a better understanding and commitment towards the individual.…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Chapter 1

    • 1822 Words
    • 24 Pages

    • Sample – Group of people or events drawn from a population. Focus groups are a type of survey in which a small number of people representing a target population are asked for their opinions about some issue or product. In the Field: Participant Observation • Participant observation – Systematically observe people while joining them in their routine activities.…

    • 1822 Words
    • 24 Pages
    Satisfactory Essays
  • Satisfactory Essays

    level 3 hsc

    • 671 Words
    • 3 Pages

    • Bring people together to support people in joint problem solving and to energise and motivate people based upon better understanding of and commitment to the person.…

    • 671 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Ethicsgame

    • 821 Words
    • 4 Pages

    You tend to think through a problem carefully and research options, paying particular attention to the experts on the subject, to find the best solution for a problem. Your goal is to make a fully informed decision and to meet the needs of the community, without harming the least advantaged.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    d. Respond thoughtfully to diverse perspectives, summarize points of agreement and disagreement, and, when warranted, qualify or justify their views and understanding and make new connections in light of the evidence and reasoning presented.…

    • 1668 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Group Roles

    • 584 Words
    • 3 Pages

    Probes the value of ideas by raising concerns and questions for others to answer; does so without putting others on the defensive…

    • 584 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Asks for clarification of opinions made by other members of the group and asks how people in the group feel.…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Educational Racism

    • 5434 Words
    • 22 Pages

    My focus group will be highschool and college students with an emphasis on those who are in the junior class of both institutions. I will take a small sample of each student group and the educators who are responsible for them. I initially…

    • 5434 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    business and society

    • 1717 Words
    • 12 Pages

    A purposeful aggregation of people who represent a common cause or share common beliefs is called a(n)…

    • 1717 Words
    • 12 Pages
    Satisfactory Essays