Preview

De Beers Case Study

Good Essays
Open Document
Open Document
645 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
De Beers Case Study
Case Study 2
Jason Jerew

PEST Analysis Political: Most significance troubles for De Beers are due to government consequences in the United States due to diamond warfare in West Africa, diamonds are commencing to run by the destroyed areas of Republic of Sierra Leone as well as Republic of Angola, along with in Soviet Russia, mines are comprising controlled topically as contrary to together with De Beers. Economic: With a possible increase in diamond gross sales anticipated in the United States, stresses the fact that De Beers be abandoned in company merchandising as well as gross sales endeavor. Diminish in costs can severely hurt De Beers as well as the whole diamond manufacturer. Another problem De Beers is facing is company technique of bracing the diamond cost. Technology: By marketing for diamond merchandisers by the Central marketing company in Greater London, as well as ascertaining the supplying of diamonds provided for these merchandisers, De Beers assure what stones embark the marketplace at what cost. This exclusive dispersion line has comprised at the center of company power to determine the diamond marketplace. Social: The symbolization of romance with diamonds has been in play for years. With the supply growing diamonds have continued the rise of uncommon and appreciated goods. Legal: Alterations to lawmaking. This might affect work, approach to stuffs, quotas, resourcefulness, consequences or exportations, revenue and so forth. Environmental: What is passing off with reference to ecologic as well as environmental consequences. Numerous of these components would be economical or sociable in nature.

SWOT Analysis:
Strength:
1. De Beers employs approximately 20,000 people around the world

2. It is one of the biggest companies in the diamond industry, mining, trading and manufacturing

3. Offers premium diamond jewelry which include necklaces, rings, bracelets, gifts etc. through 50 exclusive stores globally

You May Also Find These Documents Helpful

  • Good Essays

    Diamonds Direct earned a reputation for excellence in Florida as they are the company known for rejecting 99 percent of diamonds they inspect, finding only one percent to be adequate for their needs. The company recognizes that not everyone wants a diamond, however, and has expanded to offer many other items, such as Pandora charms and bracelets, Burberry pieces and Charles Krypell Jewelry in Florida. Individuals visiting this jeweler discover finding the perfect piece has never been easier, thanks to the variety offered and the friendly, helpful staff. Anyone in the St. Petersburg area should be sure to check this retailer out.…

    • 517 Words
    • 3 Pages
    Good Essays
  • Good Essays

    blue nile case analysis

    • 921 Words
    • 4 Pages

    -Diamond suppliers are readily available and most companies have thousands of diamonds available at their disposal.…

    • 921 Words
    • 4 Pages
    Good Essays
  • Good Essays

    James and Sons Fine Jewelers is a family owned business that was founded by James Sunderland Sr. in 1964. Mr. Sunderland started out as a small jeweler and rare coin salesman. Eventually James’ daughter Anne and two sons James Jr. and John joined the company and today they have expanded their sales to engagement rings. James and sons Jewelers currently has three locations. Two locations are in the chicagoland area and their third location is in Schererville, Indiana. Although there have been many changes and expansions throughout the years, their promise has always remained the same and that is “to provide our customers with a shopping experience that will exceed their expectations of our…

    • 1177 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    A. Daily Diamonds Inc. buys diamonds from South Africa and exports them to India for the cutting process.…

    • 19613 Words
    • 79 Pages
    Satisfactory Essays
  • Good Essays

    Throughout the decades there has been many hard times, conflicts over disagreement, fighting and competition. There has been a huge clash over the use of diamonds and in fact how they are produced, and where they were originated. There has always been a major demand for diamonds…

    • 2059 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Especially knowing the features and importance of the 4C’s is very significant. The 4C’s which represents the carat, color, cut and clarity are the characteristics that defines the quality of a diamond. Nevertheless, it is not required to become a diamond expert overnight yet a basic knowledge is good for the best of the interest. Also, the diamond district is known to be the favorite place for every woman who has affinity towards diamonds and jewelry. You might find smiling faces coming out of the jewelry shops, the roads filled with couples, buyers and salesman asking to admire their jewelry collection. The west 47th street could offer you the best of the diamonds that you have never seen before. It is actually a constellation of various exchanges and diamond stores offering a wide range of jewelry for every occasion in your…

    • 502 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Blood Diamonds

    • 3425 Words
    • 14 Pages

    Diamonds are the most frequently used form capital by the rebels in Angola, Sierra Leone, and the Democratic Republic of Congo use to purchase weapons. The earliest gem diamonds were found in India and Borneo, were they were found in riverbeds. In the early eighteenth century, deposits similar to those in India were found in Brazil. The story of diamonds in Africa began between December 1866 and February 1867, when a 15-year-old found a transparent stone on his father's farm, on the south bank of the Orange River. Within the next fifteen years, African diamond mines produced more diamonds than the India, the previous leading producer, had in the last 2,000 years. This increase in production occurred at the same time as the diamond mines in Brazil experiences a sharp decline in their production. The depletion of mines in Brazil assured that supply would remain stable and diamond prices would not fall as they previously had when Brazil over produced in the 1730s.[2][2]…

    • 3425 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Blood Diamond Essay

    • 1706 Words
    • 7 Pages

    the company was Van Da Kaap. It would buy an abundance of these diamonds and store them so…

    • 1706 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Conflict diamonds have affected many parts in Africa causing war-torn areas. They have affected some major places in Africa such as Angola, Namibia, Dominican Republic of Congo, Botswana, and South Africa. Places that diamonds have been produced, and major places that you can find conflict diamonds are some pretty big countries. These countries consist of Canada, Russia, and Australia. Even though these big countries have been affected by blood diamonds, they have not been affected near as bad as Africa has been. As a result, blood diamonds can be found in a few countries in the world, and although they may have been affected, no country has experienced the effects of the diamonds the way Africa, and the places in Africa…

    • 1114 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Conflict Diamonds

    • 589 Words
    • 3 Pages

    Conflict diamonds do help international businesses because the businesses buy them cheap and sell them high creating big profits for them. These conflict diamonds have came at the price of millions of lives for only a pretty stone. All of the violence that comes along with these diamonds is destroying country’s and millions of peoples lives, some people are forced to search for diamonds in mines or rivers so that rebel groups can sell the diamonds to finance their own wars. Conflict diamonds caused rebel group Revolutionary United Front to chop off body parts of countless innocent men, women, and children in Sierra Leone between 1991 to 2002 after seizing control of the diamond mines to deter locals from supporting the government.…

    • 589 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Sierra Leone

    • 719 Words
    • 3 Pages

    uring the following two weeks, attention turned to larger, legal international diamond miners and sellers, in particular the leading firm in the diamond industry, De Beers Consolidated Mines Ltd. of South Africa. Founded in the late nineteenth century by the notorious British colonialist Cecil Rhodes, De Beers developed a virtual lock on the international diamond market in the twentieth century. This it did in part by establishing control at all levels, from mining to distribution to pricing. It also managed its image through clever public relations and advertising, most notably the "A Diamond Is Forever" ad campaign, whichAdvertising Age in 2000 chose as the advertising slogan of the century.…

    • 719 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Choose one every day and one literary text. Using at least two analytical techniques from E301, analyze and compare your two texts in terms of their creativity and literariness, drawing on material from both parts of the module.…

    • 3829 Words
    • 12 Pages
    Best Essays
  • Good Essays

    The Diamond and Fine Jewelry industry has significantly changed since launching the Blue Nile’s webstore. Blue Nile offers certified diamonds and fine jewelry at prices substantially below traditional retail with the highest quality and their true success is in result of well-organized EC, which offers education, guidance and expertize opinion on all products (via phone, email or life chat). Their online catalog with a variety of 70,000 round diamonds with customized options beats any physical store’s inventory and at the same time grooms save between $3,000 and $5,000 when proposing.…

    • 373 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    In order to get the products to the costomer, Habib Jewels Sdn Bhd has acted as a wholesaler. The owner in the first place started out buying jewelry by wholesale or auction of the pawnshop after the expiration of the lease. Habib Jewels Sdn Bhd has now became one of the largest diamond purchasers in Malaysia covering clients not only from our own country but also from Indonesia, Brunei, Singapore, United States and also Europe. Other than that, the company also manufacture its own gems and diamond. Personally going to Mumbai, Belgium, and U.S.A to obtain supply which then designed and manufactured by their pool of local expert jewellers.…

    • 460 Words
    • 2 Pages
    Satisfactory Essays