David Sm15ge Ppt CH05
Vision and Mission
Analysis
Chapter Five
Copyright © Pearson Education Limited 2015
5-1
1. Describe the nature and role of vision and mission statements in strategic management.
2. Discuss why the process of developing a mission statement is as important as the resulting document.
3. Identify the components of mission statements.
4. Discuss how clear vision and mission statements can benefit other strategic-management activities.
5. Evaluate mission statements of different organizations.
6. Write good vision and mission statements.
Copyright © Pearson Education Limited 2015
5-2
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A vision statement should answer the basic question, “What do we want to become?”
Copyright © Pearson Education Limited 2015
5-3
►
The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.
Copyright © Pearson Education Limited 2015
5-4
Copyright © Pearson Education Limited 2015
5-5
►
Mission statement a declaration of an organization’s “reason for being.” ► answers the pivotal question “What is our business?” ► essential for effectively establishing objectives and formulating strategies
►
Copyright © Pearson Education Limited 2015
5-6
►
Mission statement reveals what an organization wants to be and whom it wants to serve
► Also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles
►
Copyright © Pearson Education Limited 2015
5-7
Copyright © Pearson Education Limited 2015
5-8
►
Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.
Copyright © Pearson Education Limited 2015
5-9
►
►
Select several articles about these statements and ask all managers to read these as background information.
Ask managers themselves to prepare a vision and mission statement for the
Analysis
Chapter Five
Copyright © Pearson Education Limited 2015
5-1
1. Describe the nature and role of vision and mission statements in strategic management.
2. Discuss why the process of developing a mission statement is as important as the resulting document.
3. Identify the components of mission statements.
4. Discuss how clear vision and mission statements can benefit other strategic-management activities.
5. Evaluate mission statements of different organizations.
6. Write good vision and mission statements.
Copyright © Pearson Education Limited 2015
5-2
►
A vision statement should answer the basic question, “What do we want to become?”
Copyright © Pearson Education Limited 2015
5-3
►
The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.
Copyright © Pearson Education Limited 2015
5-4
Copyright © Pearson Education Limited 2015
5-5
►
Mission statement a declaration of an organization’s “reason for being.” ► answers the pivotal question “What is our business?” ► essential for effectively establishing objectives and formulating strategies
►
Copyright © Pearson Education Limited 2015
5-6
►
Mission statement reveals what an organization wants to be and whom it wants to serve
► Also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles
►
Copyright © Pearson Education Limited 2015
5-7
Copyright © Pearson Education Limited 2015
5-8
►
Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.
Copyright © Pearson Education Limited 2015
5-9
►
►
Select several articles about these statements and ask all managers to read these as background information.
Ask managers themselves to prepare a vision and mission statement for the