David Sm14 Ppt 01 Chap01
Chapter 1
The Nature of Strategic Management
Strategic Management:
Concepts & Cases
14th Edition
Fred David
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -1
Learning Outcomes
Describe the strategic-management process
Discuss the three stages in strategic management process (strategy formulation, implementation and evaluation activities)
Explain the need for integrating analysis and intuition in strategic management
Define the key terms in strategic management
Discuss the benefits of strategic management
Explain why some firms do not engaged in strategic planning Effective Strategic Planning
Comparing Business and Military Strategy
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -2
1. The Strategic Management Process
Strategic Management – Defined
Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -3
1. The Strategic Management Process
Purpose of Strategic Management
To exploit and create new and different opportunities for tomorrow
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -4
1. The Strategic Management Process
In essence, the strategic plan is a company’s game plan
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -5
1. The Strategic Management Process
Strategic
Management Process
Dynamic & continuous
More formal in larger organizations Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -6
1. The Strategic Management Process
Communication is a key to successful strategic management
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -7
2. Three Stages of the Strategic
Management Process
Strategy formulation
Strategy implementation
Strategy evaluation
Copyright © 2013 Pearson
The Nature of Strategic Management
Strategic Management:
Concepts & Cases
14th Edition
Fred David
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -1
Learning Outcomes
Describe the strategic-management process
Discuss the three stages in strategic management process (strategy formulation, implementation and evaluation activities)
Explain the need for integrating analysis and intuition in strategic management
Define the key terms in strategic management
Discuss the benefits of strategic management
Explain why some firms do not engaged in strategic planning Effective Strategic Planning
Comparing Business and Military Strategy
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -2
1. The Strategic Management Process
Strategic Management – Defined
Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -3
1. The Strategic Management Process
Purpose of Strategic Management
To exploit and create new and different opportunities for tomorrow
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -4
1. The Strategic Management Process
In essence, the strategic plan is a company’s game plan
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -5
1. The Strategic Management Process
Strategic
Management Process
Dynamic & continuous
More formal in larger organizations Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -6
1. The Strategic Management Process
Communication is a key to successful strategic management
Copyright © 2013 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 1 -7
2. Three Stages of the Strategic
Management Process
Strategy formulation
Strategy implementation
Strategy evaluation
Copyright © 2013 Pearson