Data of Tata Nano
Data analysis
Results We interviewed 50 students of the school in order to complete the survey. As we can observe in the chart below, 44% of them were female and 56% male. We have a balanced proportion between both genders in our sample. That enable this survey to be more representative of the target market we choose to analyse.
Gender
44%
56%
male femal e
General perception of Nano
Thanks to this survey, we tried to get people’s perception about Nano on several parameters. These are given as under-
♣ Nano as a rural car:
60%
Nano: a rural car?
54%
50%
40%
30%
20%
10% 4%
24%
8%
10%
0% strongly agree
agree don't know disagree strongly disagree
It clearly appears that the majority of the respondents disagree with the affirmation that Nano is a rural car. Only 28% of them agreed with that fact. Nano is most perceived as a “city” car.
♣ Nano as a trendy car.
Nano: trendy?
60%
50%
40%
30% 20% 10% 6%
0%
54%
14%
24% 2% strongly agree agree don't know disagree strongly disagree
These results illustrate that most of the respondents we surveyed agreed that Nano is trendy
(60%). People who want to be fashionable will be tempted to buy this car. ♣ Nano as “People’s car”.
Nano: People's car?
80%
70%
60%
50%
40%
30%
20%
10%
0%
22%
70%
0% 6% 2% strongly agree
Results We interviewed 50 students of the school in order to complete the survey. As we can observe in the chart below, 44% of them were female and 56% male. We have a balanced proportion between both genders in our sample. That enable this survey to be more representative of the target market we choose to analyse.
Gender
44%
56%
male femal e
General perception of Nano
Thanks to this survey, we tried to get people’s perception about Nano on several parameters. These are given as under-
♣ Nano as a rural car:
60%
Nano: a rural car?
54%
50%
40%
30%
20%
10% 4%
24%
8%
10%
0% strongly agree
agree don't know disagree strongly disagree
It clearly appears that the majority of the respondents disagree with the affirmation that Nano is a rural car. Only 28% of them agreed with that fact. Nano is most perceived as a “city” car.
♣ Nano as a trendy car.
Nano: trendy?
60%
50%
40%
30% 20% 10% 6%
0%
54%
14%
24% 2% strongly agree agree don't know disagree strongly disagree
These results illustrate that most of the respondents we surveyed agreed that Nano is trendy
(60%). People who want to be fashionable will be tempted to buy this car. ♣ Nano as “People’s car”.
Nano: People's car?
80%
70%
60%
50%
40%
30%
20%
10%
0%
22%
70%
0% 6% 2% strongly agree