Cyclermate Report Group 4
Cyclermate Report Group 4
[pic] [pic]
Cyclermate Project Report
Lecturer: Mr. Trần Quốc Trung (MBA)
Course: Applied Integrated Business
Class: K50-BF
Faculty: Business Studies
2012 – 2013
Group 4’s members:
1. Lê Hoàng Ngọc Trâm
2. Phạm Ngọc Thỵ Dĩnh Tường
3. Nguyễn Thị Thùy Linh
4. Nguyễn Đức Tú
5. Bùi Lê Bích Trâm
Table of contents
SWOT analysis 3-4
PEST analysis 4-5
Financial ratios analysis 5-6
Manufacturing process and efficiency improvements 6-9
Human resource management and improvements 9-11
1. SWOT analysis
A. STRENGTHS
Many striking features of Cyclermate Company are shown clearly through its expertise workforce. It has skillful engineers gathered together to meet the volume on time. Besides, the high quality of the hand-made product is another crucial reason making its business expand. In addition, the word-of-mouth reputation is another major factors help this business succeeds. Furthermore, it takes advantages of the relatively low prices of commercial and industrial property.
B. WEAKNESSES
It is obvious that shambolic production process has heavily damaged the sales and profits gained. Unsuitable roles and duties division can be blamed for this problem. Some have to manage so many duties and tasks while others own so much spare time. Furthermore, the aging workforce endangers the productivity level.
Another obstacle worsens the condition is the weak training system. Fred, who is 18 years old, is a new worker in the field so it takes so much time to train him which also harms the production recently.
Also, old machinery such as traditional spaying technique, painting and low-quality stock control technology needs updating as soon as possible if the business hopes to improve the production and sales in the coming time.
Moreover, decline in sales show that marketing strategy of this company has problems. Apparently, it should be considered to be changed to online selling or online promotion immediately because globalization is widespread and making use
[pic] [pic]
Cyclermate Project Report
Lecturer: Mr. Trần Quốc Trung (MBA)
Course: Applied Integrated Business
Class: K50-BF
Faculty: Business Studies
2012 – 2013
Group 4’s members:
1. Lê Hoàng Ngọc Trâm
2. Phạm Ngọc Thỵ Dĩnh Tường
3. Nguyễn Thị Thùy Linh
4. Nguyễn Đức Tú
5. Bùi Lê Bích Trâm
Table of contents
SWOT analysis 3-4
PEST analysis 4-5
Financial ratios analysis 5-6
Manufacturing process and efficiency improvements 6-9
Human resource management and improvements 9-11
1. SWOT analysis
A. STRENGTHS
Many striking features of Cyclermate Company are shown clearly through its expertise workforce. It has skillful engineers gathered together to meet the volume on time. Besides, the high quality of the hand-made product is another crucial reason making its business expand. In addition, the word-of-mouth reputation is another major factors help this business succeeds. Furthermore, it takes advantages of the relatively low prices of commercial and industrial property.
B. WEAKNESSES
It is obvious that shambolic production process has heavily damaged the sales and profits gained. Unsuitable roles and duties division can be blamed for this problem. Some have to manage so many duties and tasks while others own so much spare time. Furthermore, the aging workforce endangers the productivity level.
Another obstacle worsens the condition is the weak training system. Fred, who is 18 years old, is a new worker in the field so it takes so much time to train him which also harms the production recently.
Also, old machinery such as traditional spaying technique, painting and low-quality stock control technology needs updating as soon as possible if the business hopes to improve the production and sales in the coming time.
Moreover, decline in sales show that marketing strategy of this company has problems. Apparently, it should be considered to be changed to online selling or online promotion immediately because globalization is widespread and making use