Dell Market Research
Executive Summary
The Customer Research Proposal on Dell Laptop on is given as the requirement of the course entitled Consumer Behavior. I have chosen product as Dell Laptop, Inc. It is among the world’s leading computer manufacturers that have transformed diversified into variety of business segments over the year. However, the research is realistic, which has a good possibility to be succeeded. Usually there are many laptops in the market and the market of laptop is competitive. However, we can compete in this tough competitive market because the Dell laptop is not only providing a very high quality and security and safety but also expensive. This research analysis the current situation, followed by customer research process on Dell laptop, different opportunities and threats, then Motivation as a psychological force, Model of the motivation process, Needs of Goal, Comparison of positive and Negative motivation, afterwards it also discusses the Maslow’s Hierarchy of Needs, Types and system of Needs, and finally the conclusion.
INTRODUCTION:
Scope & objectives of the study
The operational activities are very vast Dell Inc. in Bangladesh. But this study limited to the find position, attitude, preference, and the consumer purchasing intuition on the product.
General objective:
The objective of this research work was to find out the problems why the sell is not increased compare with other brands and at the same time, imply some strategy that would help the corporate sales department to improve its performance which would help the organization to maintain a high customer retention ratio.
Paper Objective:
To analyze the existing corporate customer’s attitude, I examined the following issues in this research work: Quality. Service. Technology. Easy to add update parts. Competitive pricing policy and tariff plan. Delivers promise.
HYPOTHESIS:
In this research study, the null and alternative
The Customer Research Proposal on Dell Laptop on is given as the requirement of the course entitled Consumer Behavior. I have chosen product as Dell Laptop, Inc. It is among the world’s leading computer manufacturers that have transformed diversified into variety of business segments over the year. However, the research is realistic, which has a good possibility to be succeeded. Usually there are many laptops in the market and the market of laptop is competitive. However, we can compete in this tough competitive market because the Dell laptop is not only providing a very high quality and security and safety but also expensive. This research analysis the current situation, followed by customer research process on Dell laptop, different opportunities and threats, then Motivation as a psychological force, Model of the motivation process, Needs of Goal, Comparison of positive and Negative motivation, afterwards it also discusses the Maslow’s Hierarchy of Needs, Types and system of Needs, and finally the conclusion.
INTRODUCTION:
Scope & objectives of the study
The operational activities are very vast Dell Inc. in Bangladesh. But this study limited to the find position, attitude, preference, and the consumer purchasing intuition on the product.
General objective:
The objective of this research work was to find out the problems why the sell is not increased compare with other brands and at the same time, imply some strategy that would help the corporate sales department to improve its performance which would help the organization to maintain a high customer retention ratio.
Paper Objective:
To analyze the existing corporate customer’s attitude, I examined the following issues in this research work: Quality. Service. Technology. Easy to add update parts. Competitive pricing policy and tariff plan. Delivers promise.
HYPOTHESIS:
In this research study, the null and alternative