CW1 Introduction
1 Introduce the case event and the organisation that features in the situation being examined (200 words*)
The following report will be a strategic business analysis report on the popular company of Lidl. There will be a strategic evaluation on this report and it will be containing the following aspects. An analytical report on the competitor’s that Lidl face, the factors that affect Lidl as a company such as external business environments, analysis of how Lidl adds value to its current strategic value and a discussion of how sustainable Lidl strategic position actually is.
The founder of Lidl was by a man named Dieter Schwarz who currently has a net worth of around $15.2 Billion he got that success from being the founder of Lidl. He is the CEO and chairman of the company and Dieter is also the CEO of the hyper market Kaufland.
The company Lidl has been around for many years and they were founded in the year 1930 when the company was founded in Germany. The first ever Lidl store was opened in the year 1973 and the store started to gain a lot of consumers by the 1980’s. Lidl then decided to branch their stores outside of Germany and as of now the store can be found in nearly every country in Europe.
Lidl loves to sell top quality products and sell them for the lowest prices available. The first ever UK store of Lidl was established in 1994 and they are still growing in the UK and more than 600 stores.
1 An evaluation of the strategic position of the company (500 - 600 words*)
There are many different ways that Lidl are trying to keep their strategic position of the company. This will include the many plans that Lidl has for future plans and development. Which include plans such as there expansions? There have been reports that to maintain Lidl’s strategic position is by expanding the amount of stores they have and they soon want to have an empire of 1500 stores and this will maintain their strategic position as more stores and thus this will mean more
The following report will be a strategic business analysis report on the popular company of Lidl. There will be a strategic evaluation on this report and it will be containing the following aspects. An analytical report on the competitor’s that Lidl face, the factors that affect Lidl as a company such as external business environments, analysis of how Lidl adds value to its current strategic value and a discussion of how sustainable Lidl strategic position actually is.
The founder of Lidl was by a man named Dieter Schwarz who currently has a net worth of around $15.2 Billion he got that success from being the founder of Lidl. He is the CEO and chairman of the company and Dieter is also the CEO of the hyper market Kaufland.
The company Lidl has been around for many years and they were founded in the year 1930 when the company was founded in Germany. The first ever Lidl store was opened in the year 1973 and the store started to gain a lot of consumers by the 1980’s. Lidl then decided to branch their stores outside of Germany and as of now the store can be found in nearly every country in Europe.
Lidl loves to sell top quality products and sell them for the lowest prices available. The first ever UK store of Lidl was established in 1994 and they are still growing in the UK and more than 600 stores.
1 An evaluation of the strategic position of the company (500 - 600 words*)
There are many different ways that Lidl are trying to keep their strategic position of the company. This will include the many plans that Lidl has for future plans and development. Which include plans such as there expansions? There have been reports that to maintain Lidl’s strategic position is by expanding the amount of stores they have and they soon want to have an empire of 1500 stores and this will maintain their strategic position as more stores and thus this will mean more