Preview

Cultural Norms Fair & Lovely and Advertising

Better Essays
Open Document
Open Document
16911 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cultural Norms Fair & Lovely and Advertising
Design Science in Information Systems Research
Alan R. Hevner Information Systems and Decision Sciences College of Business Administration University of South Florida 4202 E. Fowler Avenue, CIS1040 Tampa, FL 33620 Phone: (813) 974-6753 Fax: (813) 974-6749 Email: ahevner@coba.usf.edu Salvatore T. March Owen Graduate School of Management Vanderbilt University Nashville, TN 37203 Phone: (615) 322-7043 Fax: (615) 3437177 Email: Sal.March@owen.vanderbilt.edu Jinsoo Park College of Business Administration Korea University Seoul, 136-701 Korea Phone: +82-2-3290-1943 Fax: +82-2-922-7220 E-mail: jinsoo.park@acm.org Sudha Ram Management Information Systems Department Eller College of Business and Public Administration The University of Arizona Tucson, AZ 85721 Phone: (520) 621-2748 Fax: (520) 621-2433 Email: ram@bpa.arizona.edu

Accepted for Publication in MIS Quarterly

Design Science in Information Systems Research
Acknowledgements: We would like to thank Allen Lee, Ron Weber, and Gordon Davis who in different ways each contributed to our thinking about design science in the Information Systems profession and encouraged us to pursue this line of research. We would also like to acknowledge the efforts of Rosann Collins who provided insightful comments and perspectives on the nature of the relationship between behavioralscience and design-science research. This work has also benefited from seminars and discussions at Arizona State University, Florida International University, Georgia State University, Michigan State University, Notre Dame University, and The University of Utah. We would particularly like to thank Brian Pentland and Steve Alter for feedback and suggestions they provided on an earlier version of this paper. The comments provided by several anonymous editors and reviewers greatly enhanced the content and presentation of the paper. Author Biographies: Alan R. Hevner: Alan R. Hevner is an Eminent Scholar and Professor in the College of Business

You May Also Find These Documents Helpful