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Cultural Intelligence

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Cultural Intelligence
Background of the Report

Methods of Investigation

In order to have a better understanding on some of the issues of cultural intelligence and how we can better promote cultural intelligence in the workplace, the team conducted an intensive research on this issue through various research studies, academic journals and book references. In the process of the research, we also made several references to numerous videos relating to cultural intelligence. The videos were found mostly on the internet as well as in some movies.

Once we felt better equipped with the knowledge of culture and cultural intelligence, we headed out onto the streets to conduct interviews with business professionals to get a firsthand account on their experiences
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As it was in Titanic, the shop sank as the captain did not notice the iceberg. Similarly, in this context, culture is also an obstacle block that most of may not notice but is yet, an important aspect that we must take note of when communicating with people of a different culture. If the presence of such icebergs is neglected or ignored, it can be highly detrimental, resulting in the loss of friendships, respect, employment opportunities and even business deals.

However, this can be avoided with intercultural knowledge and skills, otherwise known as cultural intelligence.
What is Cultural Intelligence?

Cultural Intelligence is the ability to engage in a set of behaviours that uses skills (i.e language or interpersonal skills and qualities (eg. tolerance for ambiguity, flexibility) that are tuned appropriately to the culture-based values and attitudes of the people whom one interacts with (Peterson,
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This is because developing cultural intelligence in the workforce is not easy as there are many challenges that hinder the process. In fact, even organisations who celebrated for their enlightened strategies for globalisation, such as Honda or Philips, have difficulty implementing their global strategies because of the the lack of management talent with crossculturalskills.

This is often because communication is fundamentally, not an easy skill to learn. Even when we are close to people, we still at least occasionally miscommunicate. Hence, it is even more likely to occur when communicating with someone culturally different from us as the likelihood of faulty decoding of verbal and non-verbal messages, ethnocentrism and stereotyping is

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