Csr-Commercial Ethics
I. -------------------------------------------------
Introduction
In contemporary business, business have to pay more attentions to the expressed of needs and wants of many interest groups. It is no longer for society to accept a company conduct only economic activities, fulfill it self-interest of profit and bush off the consequence of social well-being and relationship with stakeholder. The term of “Stakeholder” not only consist of anyone is interest in the outcome of company but also outside the company, including supplier and consumer (Verkerk 2001). However, relationships of supplier and consumer are often been neglected in corporate identity, business ethics and corporate social responsibility (CSR). The scope of business ethics is board, which included consumer behavior and business behavior, while CSR is the guideline of moral practices that leads a company to make positive contribution. These concepts have seen intensified interest in issue of business ethics and CSR, which is driven by the outbreak of scandals such as Parmalat and Enron. This case has reflects increased corporate responsibility for human rights, labor standards, working condition and ethics consumerism (Fukukawa 2004). A company identity is crucial to its reputations as it reflects how the company behaves, communicates and symbols, the way present itself to the world. Furthermore, Multi-national Corporations (MNCs) have been criticized exploited of resources, ignored oppressive working condition and basic human rights when seeking new markets in developing countries. This is important for MNCs to pay attention to these criticisms because it reflects a growing gap between social expectation and corporate performance. The objective of this essay is to report on a case study of “Primark” which the views of the code of practice for supplier and perceive its ethical behavior.
II. -------------------------------------------------
Company background and issue
Primark, the
Introduction
In contemporary business, business have to pay more attentions to the expressed of needs and wants of many interest groups. It is no longer for society to accept a company conduct only economic activities, fulfill it self-interest of profit and bush off the consequence of social well-being and relationship with stakeholder. The term of “Stakeholder” not only consist of anyone is interest in the outcome of company but also outside the company, including supplier and consumer (Verkerk 2001). However, relationships of supplier and consumer are often been neglected in corporate identity, business ethics and corporate social responsibility (CSR). The scope of business ethics is board, which included consumer behavior and business behavior, while CSR is the guideline of moral practices that leads a company to make positive contribution. These concepts have seen intensified interest in issue of business ethics and CSR, which is driven by the outbreak of scandals such as Parmalat and Enron. This case has reflects increased corporate responsibility for human rights, labor standards, working condition and ethics consumerism (Fukukawa 2004). A company identity is crucial to its reputations as it reflects how the company behaves, communicates and symbols, the way present itself to the world. Furthermore, Multi-national Corporations (MNCs) have been criticized exploited of resources, ignored oppressive working condition and basic human rights when seeking new markets in developing countries. This is important for MNCs to pay attention to these criticisms because it reflects a growing gap between social expectation and corporate performance. The objective of this essay is to report on a case study of “Primark” which the views of the code of practice for supplier and perceive its ethical behavior.
II. -------------------------------------------------
Company background and issue
Primark, the
Bibliography: * Primark . 2005. Primark Ethical Trading. [ONLINE] Available at: http://www.primark-ethicaltrading.co.uk/howwework.htm. [Accessed 01 November 11]. * Barrow, C 2009, The 30day MBA, Kogan Page Limited, United States. * Fieser, J 1996, 'Do Businesses Have Moral Obligations Beyond What the Law Requires? ', Journal of Business Ethics , vol 15, no. 4, pp. 457-468. * Fukukawa, KAJM 2004, 'A Japanese Model of Corporate Social Responsibility? ', The Journal of Corporate, no. 16, pp. 45-59. * Gronroos 1994, 'From Marketing Mix to Relationship : Towards a Paradigm Shift in ', Asia–Australia Journal, vol 1, no. 2, pp. 9-29. * Shaw, WH 2009, 'Marxism, Business Ethics, and Corporate Social Responsibility ', Journal of Business Ethics, vol 84, pp. 565-576. * Verkerk, MAJAHJDLN 2001, 'From Responsible Management to responsible ', Business and Society Review, vol 4, no. 106, pp. 353-378.