Costco's Membership Model
In March this year, Costco experienced unprecedented slum in sales and a subsequent dip in share prices. This is directly attributable to lack of adaptability. The company’s membership model is not appealing to the young generation and it is not flexible enough to follow through as the old members become of age (Huddleston 41). The priorities of the millennial generation are quite different and the stock should reflect such. They therefore miss out on the entire market that constitutes the millennial generation. The other firms are deemed attractive due to the relevance of the products to each generation of consumers. They also offer fairer prices relative to Costco’s (Russolillo 21). Costco’s retails are not so widespread and their pricing