Costco Wholesale Corporation Mission Statement
Table of Contents
Abstract 1
Executive Summary 2
Mission and Values 4
Strategic Path Forward 5 Goal 1 Strategies 6 Goal 2 Strategies 6 Lead Measurement 7
Moving Forward 7
Warehouse Stores and Supercenters Industry Analysis 8
Warehouse Stores an Supercenters Industry Performance 9
Products and Markets 10
Competition 11
Key Success Factors 12 Shopping Experience 14 Online Retail 15
Conclusion 15
Financial Analysis 16 Income Statement 16 Balance Sheet and Stockholder Equity 16 Statement of Cash Flow 17 Profitability 17 Liquidity and Efficiency 23 Financial Leverage 26 Cash Flow Analysis 26 Statement of Stockholders Equity Analysis 27 Generate Additional Profit 31
Organization Analysis 33 Mission, Vison, and Values 33 Leadership 33 …show more content…
Founded in 1976, Costco grew from its roots in Seattle, Washington in 1983 to a worldwide corporation expanding over 9 countries and gaining over 71 million members as of 2013 and a retention rate of over 90 percent. With this sort of power, Costco recognizes its leadership in an industry where imitation is causing sameness, something that originally set us apart from our competitors. We believe that the following should be our focus to enhance our business in order to separate ourselves …show more content…
If a brand has a positive track record, they are more inclined to visit and apply for membership at their stores.
Customer Loyalty and Satisfaction For warehouse clubs, customer loyalty, especially in an oversaturated market is important to maintain. Customer needs must be met in order to maintain membership. High retention rates and membership growth drive revenue streams up to make up for smaller profit margins.
Strong Distribution Network Maintaining a strong distribution network enables companies to offer low prices and have a constant flow of products coming in and out of the store. Variety is also important to the customer as a one-stop-shop for those without time on their hands seek everything they need in one place.
Low Costs The strong distribution network is essential to create low costs, but in order to compete with the competition; they must maintain low prices for consumers to choose them over others. Maintaining a strong core value of keeping prices low for the consumer is a necessity to compete.
Abstract 1
Executive Summary 2
Mission and Values 4
Strategic Path Forward 5 Goal 1 Strategies 6 Goal 2 Strategies 6 Lead Measurement 7
Moving Forward 7
Warehouse Stores and Supercenters Industry Analysis 8
Warehouse Stores an Supercenters Industry Performance 9
Products and Markets 10
Competition 11
Key Success Factors 12 Shopping Experience 14 Online Retail 15
Conclusion 15
Financial Analysis 16 Income Statement 16 Balance Sheet and Stockholder Equity 16 Statement of Cash Flow 17 Profitability 17 Liquidity and Efficiency 23 Financial Leverage 26 Cash Flow Analysis 26 Statement of Stockholders Equity Analysis 27 Generate Additional Profit 31
Organization Analysis 33 Mission, Vison, and Values 33 Leadership 33 …show more content…
Founded in 1976, Costco grew from its roots in Seattle, Washington in 1983 to a worldwide corporation expanding over 9 countries and gaining over 71 million members as of 2013 and a retention rate of over 90 percent. With this sort of power, Costco recognizes its leadership in an industry where imitation is causing sameness, something that originally set us apart from our competitors. We believe that the following should be our focus to enhance our business in order to separate ourselves …show more content…
If a brand has a positive track record, they are more inclined to visit and apply for membership at their stores.
Customer Loyalty and Satisfaction For warehouse clubs, customer loyalty, especially in an oversaturated market is important to maintain. Customer needs must be met in order to maintain membership. High retention rates and membership growth drive revenue streams up to make up for smaller profit margins.
Strong Distribution Network Maintaining a strong distribution network enables companies to offer low prices and have a constant flow of products coming in and out of the store. Variety is also important to the customer as a one-stop-shop for those without time on their hands seek everything they need in one place.
Low Costs The strong distribution network is essential to create low costs, but in order to compete with the competition; they must maintain low prices for consumers to choose them over others. Maintaining a strong core value of keeping prices low for the consumer is a necessity to compete.