Preview

Corporate Hospitality

Powerful Essays
Open Document
Open Document
1517 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Corporate Hospitality
The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Behind all these, there are hidden realities that would surprise one. Even services such as corporate hospitality come under this understanding because of the fact it masks the relationship of companies and their clients. Though it boosts productivity and promotes better relationships it is nevertheless a means of covering up failures and misunderstandings and promotes closeness between companies and clients. In discussing corporate hospitality, one can assert that its importance is immense because of the fact that it ameliorates relationships at the business level and does its part in invigorating economics. Literature Review:
The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner.
Corporate hospitality is in fact a small part of the market or economic operation, with its visible effects. Companies and clients are both actively participating in it, making it an increasingly viable one for people to invest in. This is because of the fact that there are organizations that cater to those interested in

You May Also Find These Documents Helpful

  • Best Essays

    The essay will outline the positive and negative impacts that identity and corporate culture can cause to the hospitality industry if not incorporated correctly by the managers of the organizations, which can then cause a rejection of the culture and therefore affect an individual’s performance, which in the long run will affect the organisations performance when it comes to competition.…

    • 2449 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Omni Hotels and Resorts

    • 6877 Words
    • 28 Pages

    Omni Hotels and Resorts is a member of the hospitality industry. For the remainder of this report, it will be referenced, compared and analyzed on how best it fits into the hospitality industry in the United States economy. Omni Hotels and Resorts is a relatively small player in the hospitality industry when compared to Marriot, Hilton, Radisson or Best Western, but none the less has recognized suitable returns for its respective market share. To better classify and study Omni’s performance it is necessary to tighten the focus of what its specific industry really is. The hospitality industry and more exclusively, the hotel industry, is structured with the following classifications: Luxury, Upper Upscale, Upscale, Midscale with F&B (Food and Beverage), Midscale without F&B, and Economy. Omni Hotels falls into the upper-upscale market alongside competitors such as Hyatt, Hilton Hotels, Sandals Resorts, Doubletree, Sheraton Hotels and Resorts and many others. Omni Hotels best fits, or caters to, the target market of a traveling business person within the upper-upscale level of hotels. This specific market seeks to provide services and amenities needed to perform and conduct business in a timely and fashionable manner, while away from the home office.…

    • 6877 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain.…

    • 4310 Words
    • 18 Pages
    Good Essays
  • Satisfactory Essays

    The Subway Story

    • 5528 Words
    • 23 Pages

    Oh,H. and Pizam, A. 2008. Handbook of Hospitality Marketing Management. illustrated ed. s. l.: Butterworth-Heinemann. ISBN 0080450806, 9780080450803…

    • 5528 Words
    • 23 Pages
    Satisfactory Essays
  • Powerful Essays

    With the hospitality market becoming increasingly competitive, it’s important that as a business has a business’s strategy set. The main aims normally revolve around making lots of profits, growing and expanding, and most importantly, being different from others. These goals must be achieved for business success in any tough market industry.…

    • 1642 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Rosewood Hotels and Resorts L.L.C. is faced with a marketing dilemma; they want to increase multi-property guest stays with out diminishing the current brand images of their existing properties. In order to increase awareness of the other properties to those who are currently loyal to particular estates, Rosewood has considered adding a corporate brand title to all of its properties. The problem lies in whether or not this will “cheapen” the experience for those who feel as though they are getting away from the “cookie-cutter norm” of other corporate luxury hotel chains.…

    • 852 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Rosewood hotels were built on the premise that they provide iconic luxury hotels each with their unique distinctive characteristic that represents the local culture. This one-of-a kind approach was what differentiated them from other chain-like competitors. By adopting a corporate brand they might undercut the distinctiveness and individuality of each property by undermining the current Rosewood philosophy of “A Sense of Place.” Nightly rates varied by property ranging from $120 to $9,000. Additionally, they will have to incur further marketing expenses in their effort to promote Rosewood as one corporate brand. There have also been expressed concerns from the managers of each hotel, from the existing customers and form the co-op owners that are resistant to this change. Some guests could feel alienated which indicates a risk associated to incorporating a corporate brand.…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Bibliography: 1) Lewis C. Robert. Cases in Hospitality Marketing & Management. John Wiley & Sons. New York. 1997.…

    • 1033 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Marketing Plan Report

    • 4337 Words
    • 18 Pages

    The purpose of a business is to "create and maintain" satisfied, profitable customers (Levitt, 1986). When the needs of consumers are met, they are more likely to be attracted and retained. They will not only return to the hotel and benefit from it, but also talk favourably to others about their satisfaction. However, in order to meet their needs, it’s essential to categorise the customers into segments. The chosen segment for this organisation is "Business Travellers" both domestically and from overseas.…

    • 4337 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    The hospitality industry constitutes an economic sector with the fastest growth worldwide. At present, the industry continues to receive recognition as a profitable and progressive industry. The hospitality industry offers diverse opportunities for employees and varied services and features to customers. This means that overall industry actual and potential provisions are unlimited, which accounts for continuous shifts or adjustments contributing to industry viability. Diversity in employment and service offerings of the international hospitality industry has resulted to the higher number of people employed in the hospitality industry more than in manufacturing firms. (1998)…

    • 2683 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    School of Hospitality Business Management, College of Business, Washington State University, Pullman, Washington, USA Published online: 27 Feb 2013.…

    • 7439 Words
    • 30 Pages
    Better Essays
  • Powerful Essays

    hotel management

    • 4746 Words
    • 19 Pages

    Tel: þ 47 61 28 82 47; Fax: þ 47 61 28 81 70; E-mail: Christer.Thrane@hil.no…

    • 4746 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    References: Bowie. D, Buttle. F,(2004). Hospitality marketing: an introduction. P.18-30. Retrieved 23 October, 2010, from http://books.google.ru…

    • 6476 Words
    • 25 Pages
    Powerful Essays
  • Best Essays

    hospitality concept. This part is based on literature studies mainly from the range of economical…

    • 2540 Words
    • 11 Pages
    Best Essays
  • Good Essays

    The Hospitality Industry

    • 1216 Words
    • 5 Pages

    The Food and Hospitality Industry has become one of the biggest employers in our state. It now has attained a much higher status in society and demands high standards of work from its employees. Employment opportunities are many, but eagerly sought by a vast majority of people. For this reason as in any other established business, interviews are conducted. Through these interviews, the interviewer looks for personal qualities and interpersonal skills in a prospective employee to fulfill the job requirements. One of the most important things that an employer looks for are personal qualities. These consist of: a keen attitude, a friendly disposition, neat appearance, a willingness to work, confidence, cleanliness, personal hygiene, deportment (efficient) and honesty, among the many others. Interpersonal skills basically include the ability to interact with people and using initiative to deal with problems which may arise if the customer is not satisfied. If interpersonal and personal skills are exercised then they will greatly contribute to a happy and successfully working environment. This can be accomplished by remembering to keep in mind the fundamental aspect of any catering establishment which is to "Always acknowledge that the customers are the most important people in the business, and nothing is more important than serving them." - An introduction to catering.…

    • 1216 Words
    • 5 Pages
    Good Essays

Related Topics