vison, mission and objectives for yum brands
Executive summary
The aim of this report is to identify and to analyse all the relevant information on Yum brands business strategy.
With the hospitality market becoming increasingly competitive, it’s important that as a business has a business’s strategy set. The main aims normally revolve around making lots of profits, growing and expanding, and most importantly, being different from others. These goals must be achieved for business success in any tough market industry.
To accomplish the aim, I will be writing a report with concise analysis of the organization’s history, development and growth. And a critical analysis of the organization’s strategic Vision, Mission Statement, Values and Objectives. With appropriately putting key strategic theoretical tools which should aid the analysis.
From the conclusion of this project, it will be a foundation which will lead onto further investigation into their business strategy (Part 2) .Identifying and effectively utilising the appropriate tools and theories to evaluate the existing and potential strategies of Yum brands. This will eventually analyse and pin point their strategy with recommendations for improvement and areas for Yum Brands to watch out for and for future fast food businesses.
TABLE OF CONTENTS
1.Introduction 3
2.History 3-4
3.Vission, Mission, Values and Objectives 4-6
Vission 3.1
Mission 3.2
Values3.3
Objectives 3.4
4. Conclusion 6
5.Appendicies 7-12
5.Refferences 13
1. Introduction.
This professional business report provides a concise analysis of Yum! Brands history, development and growth. With how the organization’s strategic Vision, Mission Statement, Aims and Objectives have been effective to their strategic planning.
Bennett (1999) defines strategy as “a proposed series of actions intended to beat the competition”. A plan or a timescale of targets, now according to Mitzberg (1994) he has a more simplistic view on strategy
The aim of this report is to identify and to analyse all the relevant information on Yum brands business strategy.
With the hospitality market becoming increasingly competitive, it’s important that as a business has a business’s strategy set. The main aims normally revolve around making lots of profits, growing and expanding, and most importantly, being different from others. These goals must be achieved for business success in any tough market industry.
To accomplish the aim, I will be writing a report with concise analysis of the organization’s history, development and growth. And a critical analysis of the organization’s strategic Vision, Mission Statement, Values and Objectives. With appropriately putting key strategic theoretical tools which should aid the analysis.
From the conclusion of this project, it will be a foundation which will lead onto further investigation into their business strategy (Part 2) .Identifying and effectively utilising the appropriate tools and theories to evaluate the existing and potential strategies of Yum brands. This will eventually analyse and pin point their strategy with recommendations for improvement and areas for Yum Brands to watch out for and for future fast food businesses.
TABLE OF CONTENTS
1.Introduction 3
2.History 3-4
3.Vission, Mission, Values and Objectives 4-6
Vission 3.1
Mission 3.2
Values3.3
Objectives 3.4
4. Conclusion 6
5.Appendicies 7-12
5.Refferences 13
1. Introduction.
This professional business report provides a concise analysis of Yum! Brands history, development and growth. With how the organization’s strategic Vision, Mission Statement, Aims and Objectives have been effective to their strategic planning.
Bennett (1999) defines strategy as “a proposed series of actions intended to beat the competition”. A plan or a timescale of targets, now according to Mitzberg (1994) he has a more simplistic view on strategy
References: Bennett, Rodger (1999). Corporate Strategy. 2nd ed. Harlow: Pearson Education. p4. Fred R. David (1988), “How companies define their mission,” Long Range Planning 22. No, 3 p40. Mintzberg, Henry (1994). The Rise and Fall of Strategic planning. Hertfordshire: Prentice Hall International. p23. Thompson, John L (2001). Understanding corporate Strategy. London: Gray Publishing. p80. Tiffany, P; Peterson, S; Barrow, C (2010). Business plans for Dummies. 2nd ed. Chinchester: John Wiley & sons, Ltd. p50- 55 Wheelen, Thomas; Hunger, David (2012). Concepts in Strategic Management and Business Policy. 13th ed. USA: Pearson. p41-45 Yum! Brands. (2012). Vision and Strategy. Available: http://yum.com/investors/vision_strategy.asp. Last accessed 18th Oct 2013.