Coremicro Case Study
Product:
The USB in Italy fulfills the want of having a portable memory stick, which you can hold files, pictures, media and other computer files on. The target market of USBs is anyone who has a computer, anyone who needs to transfer files or anyone who was run out of storage space on their computer. Consumers will most likely only purchase one or two USBs, as they are a long-term purchase item. Depending on the consumer, they may purchase several USBs for specific purposes i.e. one USB for storage of pictures, another USB for files, another USB for a computer backup and etc. Purchasing a USB is not affected by the climate or by the different geographical areas of Italy. USBs do not conflict with traditions, habits or beliefs of the customers …show more content…
When setting prices in Italy, CoreMicro needs to be aware of the exchange rate, shipping costs, tariffs and the pricing of their competitors. There is a small degree of price sensitivity but overall CoreMicro’s USB sales wont be that affected by price changes. CoreMicro’s goal is to be competitive in price to stay on top of their competition. The additional costs that CoreMicro will incur to bring their product to Italy include shipping, warehousing, transportation and broker costs.
The distribution channels from Canada to Italy will include export packaging, shipping in container loads, ocean freight, inland freight, wharfage, handling and using local transportation in Italy.
Promotional Strategy: CoreMicro will use product shots as their advertising material. There are three electronic trade shows in Italy, which CoreMicro can attend to promote their products. The name of the trade shows are Expo Elettronica, Elettroexpo and Mostra Regionale Elettronica. CoreMicro will advertise their USB’s mainly through their retailers as well through their online website. There is no cultural concerns with CoreMicro’s USBs but all advertising and promotional material must be properly translated to Italian.
Place:
CoreMicro will use a sales agent/ brokers to sell their product to retailers in Italy. In Italy there are specialized electronic stores, which CoreMicro can sell their
The USB in Italy fulfills the want of having a portable memory stick, which you can hold files, pictures, media and other computer files on. The target market of USBs is anyone who has a computer, anyone who needs to transfer files or anyone who was run out of storage space on their computer. Consumers will most likely only purchase one or two USBs, as they are a long-term purchase item. Depending on the consumer, they may purchase several USBs for specific purposes i.e. one USB for storage of pictures, another USB for files, another USB for a computer backup and etc. Purchasing a USB is not affected by the climate or by the different geographical areas of Italy. USBs do not conflict with traditions, habits or beliefs of the customers …show more content…
When setting prices in Italy, CoreMicro needs to be aware of the exchange rate, shipping costs, tariffs and the pricing of their competitors. There is a small degree of price sensitivity but overall CoreMicro’s USB sales wont be that affected by price changes. CoreMicro’s goal is to be competitive in price to stay on top of their competition. The additional costs that CoreMicro will incur to bring their product to Italy include shipping, warehousing, transportation and broker costs.
The distribution channels from Canada to Italy will include export packaging, shipping in container loads, ocean freight, inland freight, wharfage, handling and using local transportation in Italy.
Promotional Strategy: CoreMicro will use product shots as their advertising material. There are three electronic trade shows in Italy, which CoreMicro can attend to promote their products. The name of the trade shows are Expo Elettronica, Elettroexpo and Mostra Regionale Elettronica. CoreMicro will advertise their USB’s mainly through their retailers as well through their online website. There is no cultural concerns with CoreMicro’s USBs but all advertising and promotional material must be properly translated to Italian.
Place:
CoreMicro will use a sales agent/ brokers to sell their product to retailers in Italy. In Italy there are specialized electronic stores, which CoreMicro can sell their