Consumer perception on mobile phone
Project On
Perceptions of a people at the time of purchasing a Mobile
Submitted To:
Submitted By:
Prof. Kunal Mankodi
A-04 Sandip Chauhan
A-44 Vimal Prajapati
A-46 Jaykrishnan Sengundar
A-62 Ujjaval Vaidya
1|P age
Table of Content
ACKNOWLEDGEMENT............................................................................................................. 3
OBJECTIVES OF THE RESEARCH ............................................................................................ 4
RESEARCH METHODOLOGY ................................................................................................... 5
Data Analysis ............................................................................................................................... 7
A. Quantitative Data Analysis ................................................................................................. 7
Frequency Analysis........................................................................................................ 7
1.
i.
Phone Type................................................................................................................ 7
ii.
Phone Size ................................................................................................................. 8
iii.
Brand Name ........................................................................................................... 9
iv.
Social Image ........................................................................................................ 10
v.
Style ........................................................................................................................ 11
vi.
Operating System ................................................................................................. 12
vii.
Gender ................................................................................................................. 13
viii.
Perceptions of a people at the time of purchasing a Mobile
Submitted To:
Submitted By:
Prof. Kunal Mankodi
A-04 Sandip Chauhan
A-44 Vimal Prajapati
A-46 Jaykrishnan Sengundar
A-62 Ujjaval Vaidya
1|P age
Table of Content
ACKNOWLEDGEMENT............................................................................................................. 3
OBJECTIVES OF THE RESEARCH ............................................................................................ 4
RESEARCH METHODOLOGY ................................................................................................... 5
Data Analysis ............................................................................................................................... 7
A. Quantitative Data Analysis ................................................................................................. 7
Frequency Analysis........................................................................................................ 7
1.
i.
Phone Type................................................................................................................ 7
ii.
Phone Size ................................................................................................................. 8
iii.
Brand Name ........................................................................................................... 9
iv.
Social Image ........................................................................................................ 10
v.
Style ........................................................................................................................ 11
vi.
Operating System ................................................................................................. 12
vii.
Gender ................................................................................................................. 13
viii.