Growing Popularity of Youtube- Research Study
The Growing Reputation of YouTube
Table of Contents:
Abstract ……………………………………………………………………….. 3
Chapter I: Introduction 1.1 Background ……………………………………………………………………….. 4 1.2 Purpose of Study ……………………………………………………………………….. 4 1.3 Objectives of Study ……………………………………………………………………….. 5 1.4 Study Structure ……………………………………………………………………….. 5
Chapter II: Literature Review
2.1 Introduction ……………………………………………………………………….. 6 2.2 Features ……………………………………………………………………….. 8 2.2.1 Uploading Videos ……………………………………………………………………….. 8 2.2.2 Subscribers ……………………………………………………………………….. 8 2.3 YouTube Partners ……………………………………………………………………….. 8 2.4 Security – Privacy ……………………………………………………………………….. 10 2.5 Type of Users ……………………………………………………………………….. 10 2.6 Quantity and Quality ……………………………………………………………………….. 11 2.7 Conclusion ……………………………………………………………………….. 11
Chapter III: Methodology 3.1 Introduction ……………………………………………………………………….. 12 3.2 Research Framework ……………………………………………………………………….. 12 3.3 Sampling ……………………………………………………………………….. 12 3.4 Data Collection Tool ……………………………………………………………………….. 13 3.5 Data Analysis ……………………………………………………………………….. 13 3.6 Conclusion ……………………………………………………………………….. 16
References ……………………………………………………………………….. 17
Appendices ……………………………………………………………………….. 19
Abstract
Social Media has a big impact in the society today, and user’s satisfaction and better experience on these websites are the most important factor to someone who develops it. This research has taken a video hosting website called YouTube into a case study. Today, statistics show that more and more people are being drawn to social Medias and it is becoming a part of everyday routine.
Lots of people prefer online video because it is cheaper, easy to use and enhances other communication channel. Statistics show 76.8% of internet users view online video
Table of Contents:
Abstract ……………………………………………………………………….. 3
Chapter I: Introduction 1.1 Background ……………………………………………………………………….. 4 1.2 Purpose of Study ……………………………………………………………………….. 4 1.3 Objectives of Study ……………………………………………………………………….. 5 1.4 Study Structure ……………………………………………………………………….. 5
Chapter II: Literature Review
2.1 Introduction ……………………………………………………………………….. 6 2.2 Features ……………………………………………………………………….. 8 2.2.1 Uploading Videos ……………………………………………………………………….. 8 2.2.2 Subscribers ……………………………………………………………………….. 8 2.3 YouTube Partners ……………………………………………………………………….. 8 2.4 Security – Privacy ……………………………………………………………………….. 10 2.5 Type of Users ……………………………………………………………………….. 10 2.6 Quantity and Quality ……………………………………………………………………….. 11 2.7 Conclusion ……………………………………………………………………….. 11
Chapter III: Methodology 3.1 Introduction ……………………………………………………………………….. 12 3.2 Research Framework ……………………………………………………………………….. 12 3.3 Sampling ……………………………………………………………………….. 12 3.4 Data Collection Tool ……………………………………………………………………….. 13 3.5 Data Analysis ……………………………………………………………………….. 13 3.6 Conclusion ……………………………………………………………………….. 16
References ……………………………………………………………………….. 17
Appendices ……………………………………………………………………….. 19
Abstract
Social Media has a big impact in the society today, and user’s satisfaction and better experience on these websites are the most important factor to someone who develops it. This research has taken a video hosting website called YouTube into a case study. Today, statistics show that more and more people are being drawn to social Medias and it is becoming a part of everyday routine.
Lots of people prefer online video because it is cheaper, easy to use and enhances other communication channel. Statistics show 76.8% of internet users view online video
References: * Top Site’s Blog 2011 [online] Available at: http://topsitesblog.com/top-100-websites/ [Accessed 28 February 2012 * Policies, March 1, 2012 [Online] Available at: http://www.google.com/intl/en/policies/privacy/ [Accessed 27 February 2012] * Garfinkel, Simson. (1997) "Privacy Policies, Legislation and P3P", Web Security and Commerce, p 592-596. * Google Forum, 2010 [online] Available at: http://groups.google.com/a/googleproductforums.com/forum/#!category-topic/youtube/creators-corner/3JHnw5Vztp4 [Accessed 28 February 2012] * Alexa * Zobrist Consulting Group , Inc. (2009) – Presentation- Strategies for YouTube Success * YouTube for marketing, Presentation by: Kanakamadala Bharath (Figure 1) * YouTube Policies (2012) [Online] Available at: http://www.google.co.uk/intl/en/policies/privacy/ [Accessed 10 March 2012] Appendices: