All businesses must ensure that their marketing activities fall within the laws and regulations set up by the authorities, In recent years various organisations have put an emphasis on customer protection and thus many laws and regulations have been introduced; all of these must be followed by businesses. Laws and regulations are constantly changing and it is a business’s responsibility to keep up to date with them or else they will feel the repercussions of disobeying them.…
People did not know much about Enterprise and hence this was another biggest drawback. If these conditions would prevail, Enterprise could start loosing their market share and enjoyment of handsome revenue as consumers…
2 it is consumer responsibility to pick the most suitable choice for their needs after getting products’ info…
Task 2: Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. What laws have been broken? Look on the trading standards website for constraints and the advertising standards agency.…
As a result of previous social changes throughout history, it seems as if society today is experiencing an economic crisis as a result of consumerism. There is a lack of business regulation, including poor behavior among individuals participating. Throughout the world, the economy consists of billions of transactions every single day. Yet, there can never be enough people to monitor such extensive activity 24/7. Not only that, but individuals in charge with enforcing regulations is still susceptible to corruption, and should be held accountable for the unlawful actions of others. However, regulation of businesses is not the only issue our economy is faced with at the moment, it’s also how consumers have an internalized way of thinking, in which we don’t realize that in reality we have very limited real needs. Thus, consumerism essentially becomes a social disease when society attempts to satisfy higher needs through acquisition of basic goods and services (Etzioni, "The Crisis of American Consumerism"). Moreover, the extreme power of advertising also affects our current economic crisis to manipulate society in what goods and services they…
Product Promotion and Marketing: Appropriate standards of conduct will be developed for: the marketing of products, the target market and product suitability, the minimum product information…
A consumer can be defined as someone who buys the goods or services purchased for private use or consumption. The effectiveness of the law in protecting consumers has been effective but also non-effective because an assessment of its effectiveness can only be reached by a realisation of the development of consumer law in Australia. The legislation applies legal measures like laws such as the Trade Practices Act 1974 (cth), Consumer Protection Act 1969 (NSW) to help protect consumers. A wide variety of non-legal measures exist which aim to achieve justice for consumers. These include redress and remedies such as self-help and the media; however the legislation is quite ineffective in areas of consumer protection such as occupational licensing and contract rights.…
Advertising in the modern day has developed alongside the advent of business ethics as a scholarly and academic practice. As the ethical environment of business has seen a surge in study and discipline, advertising has undergone even more intense scrutiny and discussion. Though advertising and criticism is no new marriage as it has been under the microscope since its takeoff in the 1930s, developments in both approach by advertisers and its critiques has lead to an even heavier discussion than before. The focal point of this critique revolves around the notion of consumer sovereignty and how it theoretically has been altered by the ad. The aim of this paper is to address this very subject and propose that consumer sovereignty remains relatively untarnished by advertising. This paper will broach the subject by introducing the definition of advertising in the contemporary context, the general issues and criticisms of it, the more focused discussion concerning consumer sovereignty, as well as several mini case studies. Such arguments become critical in today’s market as advertising seeks even more complex and clever ways to gain attention of the consumer, furthering the arguments against it. The mention of said consumer also warrants a disclaimer for purposes of these arguments. It should be noted that here, the “consumer” is understood to be somewhat intellectual, rational, logical, and most importantly is able to exercise both the mental capacity and social freedom to make choices in the market. Without this understanding of the basic “consumer,” outliers in the consumer population will sway arguments to the extreme and discredit both sides. It is the understanding that the whole ethical framework of human life is our awareness that people ordinarily can choose.…
Consumer Unity & Trust Society, 2008, ‘Consumer Rights and Its Expansion’, accessed on 10th September 2010,…
• Sales Representatives: The compensation system for the sales reps was flawed in the sense that they were rewarded based on the amount of the products that they sold to the distributors. This was causing problems as the sales reps would try and push more products during the promotional period to get a bonus and were not able to sell as much…
Sales personnel used hard selling methods and often forced the product on the consumer. The products were sometimes of mediocre quality this coupled with a false premium image caused customer dissatisfaction.…
14. To properly protect consumers, if a product poses a threat a company needs protect themselves?…
2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one?…
United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled to…
One of the reasons for the downfall of the former Soviet Union was the dissatisfaction of consumers.…