Consumer Buying Behavior of Hybrid Vehicles
Table of Content
Title 2
1.0 Introduction 2 1.1 Background of the Study 2 1.2 Problem Statement 2 1.3 Research Objectives 3 1.4 Significance of the Study 3 1.5 Scope of the Study 4
2.0 Literature Review 5
3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7
4.0 Conclusion 8
Reference: 9
Title
Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia.
Introduction
1 Background of the Study
With the air pollution level rising day by day caused by the emission from conventional vehicles, many government bodies have put in effort to enforce emission control policy since the late of 1960, and it is becoming strict with the EURO committee being the leader until today, where their emission policy and grading system being accepted or referenced worldwide even in Malaysia. The grading system based of emission cleanliness as of today is from Euro 1 to Euro 6, where Euro 1 being the worst emission standard and Euro 6 being the environmental friendly. This is the scene where most modern vehicles are fitted with catalytic converter since late 1975, a simple device that can reduce the harmful emission such as un-burn hydrocarbon and carbon monoxide by converting them into cleaner substances such as oxygen and hydrogen through chemical catalyst effect within (Tony & Andrew, 2006). The effect of this is that the rise of the awareness of fuel efficiency, as many will further relate that if fuel efficiency can be increased, then the emission can be further improved, as well as to reduce wastage. Many automobile makers has since then began development of fuel efficient engine in order to make a stand, and consequently lead to the trend of Hybrid Electric Vehicle (HEV).
2 Problem Statement
However, emission is only one environmental factor as there is other factor which bothers a driver financial aspect, the fuel and its prices. No matter the fuel is expensive and cheap, if
Title 2
1.0 Introduction 2 1.1 Background of the Study 2 1.2 Problem Statement 2 1.3 Research Objectives 3 1.4 Significance of the Study 3 1.5 Scope of the Study 4
2.0 Literature Review 5
3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7
4.0 Conclusion 8
Reference: 9
Title
Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia.
Introduction
1 Background of the Study
With the air pollution level rising day by day caused by the emission from conventional vehicles, many government bodies have put in effort to enforce emission control policy since the late of 1960, and it is becoming strict with the EURO committee being the leader until today, where their emission policy and grading system being accepted or referenced worldwide even in Malaysia. The grading system based of emission cleanliness as of today is from Euro 1 to Euro 6, where Euro 1 being the worst emission standard and Euro 6 being the environmental friendly. This is the scene where most modern vehicles are fitted with catalytic converter since late 1975, a simple device that can reduce the harmful emission such as un-burn hydrocarbon and carbon monoxide by converting them into cleaner substances such as oxygen and hydrogen through chemical catalyst effect within (Tony & Andrew, 2006). The effect of this is that the rise of the awareness of fuel efficiency, as many will further relate that if fuel efficiency can be increased, then the emission can be further improved, as well as to reduce wastage. Many automobile makers has since then began development of fuel efficient engine in order to make a stand, and consequently lead to the trend of Hybrid Electric Vehicle (HEV).
2 Problem Statement
However, emission is only one environmental factor as there is other factor which bothers a driver financial aspect, the fuel and its prices. No matter the fuel is expensive and cheap, if