Consumer Behaviour Towards Cadbury Products
A
PROJECT REPORT
ON
“CONSUMER BEHAVIOUR OF AIRTEL”
FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (2007-2009)
SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj
SUBMITTED BY: Shailendra Kumar MBA III SEM.
0702970003
ROLL NO.:
1
KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY
(AFFILIATED TO U.P. TECHNICAL UNIVERSITY, LUCKNOW)
2
CONTENTS
ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION COMPANY PROFILE FINDINGS AND ANALYSIS SUGGESTIONS SWOT ANALYSIS RECOMMENDATION LIMITATIONS CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE -- 4 -- 5 -- 7 -- 9 -- 11 -- 15 -- 30 -- 58 -- 68 -- 70 -- 74 -- 77 -- 80 -- 82 -- 84
3
Acknowledg ement
4
ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mr. Chetan Kumar (Branch Manager), who has through his vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude, Krishna Institute of Engineering & Technology. I would hereby, make most of the opportunity by expressing my sincerest thanks to Mrs. Mani Tyagi and all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel for providing me the information.
(SHAILENDRA KUMAR BHARADWAJ)
5
Prefac e
6
PREFACE
I, Shailendra Kumar Bharadwaj, being a student of MBA, of KIET, Ghaziabad.
The project title “Consumer
PROJECT REPORT
ON
“CONSUMER BEHAVIOUR OF AIRTEL”
FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (2007-2009)
SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj
SUBMITTED BY: Shailendra Kumar MBA III SEM.
0702970003
ROLL NO.:
1
KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY
(AFFILIATED TO U.P. TECHNICAL UNIVERSITY, LUCKNOW)
2
CONTENTS
ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION COMPANY PROFILE FINDINGS AND ANALYSIS SUGGESTIONS SWOT ANALYSIS RECOMMENDATION LIMITATIONS CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE -- 4 -- 5 -- 7 -- 9 -- 11 -- 15 -- 30 -- 58 -- 68 -- 70 -- 74 -- 77 -- 80 -- 82 -- 84
3
Acknowledg ement
4
ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mr. Chetan Kumar (Branch Manager), who has through his vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude, Krishna Institute of Engineering & Technology. I would hereby, make most of the opportunity by expressing my sincerest thanks to Mrs. Mani Tyagi and all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel for providing me the information.
(SHAILENDRA KUMAR BHARADWAJ)
5
Prefac e
6
PREFACE
I, Shailendra Kumar Bharadwaj, being a student of MBA, of KIET, Ghaziabad.
The project title “Consumer
Bibliography: www.google.com www.india.com Magazines: Airtel (2 July to 10 July 2004) Airtel India page of HT paper (Thursday 1December 2004) Cowards India (26 December to 4 Jan