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Construction of Taliban Image in Pakistan: Discourse Analysis of Editorials of Dawn and the News

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Construction of Taliban Image in Pakistan: Discourse Analysis of Editorials of Dawn and the News
China Media Research, 7(2), 2011, Malik & Iqbal, Construction of Taliban Image in Pakistan

Construction of Taliban Image in Pakistan:
Discourse Analysis of Editorials of Dawn and The News
Shaista Malik, Journalists for Democracy and Human Rights
Zafar Iqbal, International Islamic University
Abstract: The aim of this research study is to investigate as to how the image of Taliban is being constructed in the print media discourses. In the last couple of years, media in Pakistan widely covered the involvement of Taliban, fanning extremism in Pakistan, which, at present, forms a frame of reference in national context. The media coverage shows that Taliban mostly carry negative images. They might have some positive gestures as well, but the overall image is clearly negative. Most of the editorials in leading newspapers see Taliban as a precursor to growing extremism in the country. This paper discusses the difference of image building between two leading English language newspapers - The News and Dawn. The study describes the coverage pattern of the two distinct newspapers on Taliban and extremism. Editorials of these two Pakistani newspapers published from February 1, 2009 to March
31, 2009 were selected to study media construction of the image of Taliban in Pakistan. The rationales behind selecting these newspapers are: (1) both the English newspapers have a high circulation (2) both have distinct editorial policies. The paper concludes that media constructs a negative image of Taliban in the editorial discourses.
The paper examines as how the media constructs the image of Taliban and to what extent this portrayal forms derogatory and stereotypical frames of them. Concretely, this study focuses on the frame that has been applied by both the newspapers Dawn and The News while writing editorials on Taliban. These frames identify differences and similarities between the coverage of the two newspapers. The paper does speak of the stylistic features in



References: Akhtar, R. S. (2000). Media, Religion & Politics in Pakistan, Karachi: Oxford University Press. Ayoob, M. (2002). ‘Southwest Asia After the Taliban’, Survival Behuria, A. K. (2007). 'Fighting the Taliban: Pakistan at war with itself ', Australian Journal of International Berger, P. L. & Luckmann, T. (1966). The social construction of reality: A treatise in the sociology of Camaj, L. (2008). Media Framing through Stages of a Political Discourse: International News Agencies’ Aug 06, 2008 Online 2009-12-15 This can be accessed from http://www.allacademic.com/meta Davis, M. J. & French, T. N. (2008). Blaming Victims and Survivors: An Analysis of Post-Katrina Print Entman, R. M. (2004). Projections of power. Framing news, public opinion, and U.S Fairclough, N. (1995). Media Discourse. London: Edward Arnold. Felbab-Brown, V. (2009). ‘Peacekeepers among Poppies: Afghanistan, Illicit Economies, and Gamson, W. A., & Lasch, K. E. (1983). ‘The political culture of social welfare policy’ Giles, D.C. (2002). Advanced research methods in psychology Giltin, T. (1980). The World is watching: Mass Media in Making and unmaking of the New Left Grove, A. K. (2008). ‘Manipulating Support across Note: Shaista Malik is working as Researcher Associate editor@chinamediaresearch.net China Media Research, 7(2), 2011, Malik & Iqbal, Construction of Taliban Image in Pakistan Francisco, CA, USA, Mar 26, 2008 Online 2009-12-15 This paper can be accessed from http: Khattak, S.G. (2004). ‘Adversarial Discourses, Analogous Objectives: Afghan Women’s Control’, Cultural MacLure, M. (2003). Discourse in educational and social research McLeod, J. M., Chaffee, S. H. (1972). ‘The construction of social reality’ in J Meyers, M. (2004). African American women and violence: Gender, race, and class in the news. Neuman, W. R., Just, M. R., & Crigler, A. A. (1992).

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