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Conducting Business Ethically and Responsibly: Westjet

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Conducting Business Ethically and Responsibly: Westjet
INTRODUCTION
Westjet came into the air travel business in 1996, offering fares up to 50% cheaper than there competition. They strived for an excellent relationship between the employee and the employer by creating an ecstatic, friendly work environment. Westjet is one of the most successful airlines as it did start out with the most start up capital any airline has ever experienced, as well as keeping their debt to a minimum. With such commercial success, Westjet was questioned with their actions towards Air Canada as one of the founders employed a travel agent to find out certain information about Air Canada which gave them a competitive advantage so they knew exactly what price would be a noticeable difference, which would attract more customers towards Westjet. In this paper we will talk about Westjets history, the travel/airline industry, services Westjet offers, there recent financial and stock information, employee strategy, any unethical practices Westjet might of taken part in, and their ethical performance. We chose to give Westjet an ethical rating of "B" due to the fact that they have given a lot back to communities, however; they have taken part in some shady practices over the years.
WEST JET 'S HISTORY
Clive Beddoe came to Western Canada from England as the president of Hanover Group where he made a fortune on developing commercial real-estate . In 1994 he went on to purchase Western Concord Manufacturing Ltd., which brought him into the flying business. It was here where Beddoe realized how expensive air travel was, as the companies executive air travel bills cost them approximately $ 3, 000 a week (Jarvis, 2006). Due to these extremely high costs, Beddoe made the business decision to purchase his own twin engine Cessna 421 and flew it himself which resulted in the company saving thousands on fuel costs and pilot fees. When the jet was not in use, he leased it to other companies via the local charter operation Morgan Air Services Co.

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