Comparitive Questinnaire on Nestle & Cadbury Chocolates
OBJECTIVES OF THE STUDY
Comparative study of consumer behavior towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern.
QUESTIONNAIRE
1) Which brand of chocolate do you prefer?
Cadbury Nestle 2) Which sub-brand you have purchased?
Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One Temptation Milk Chocolate 3) Which chocolate do you purchase the most? Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One
Temptation Milk Chocolate
4) How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column)
Factors | Very Important | Important | Average | Least Important | Not Important | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |
5) How much are you satisfied with the following factors in your most preferred chocolate? (Tick in the desired column)
Factors | Very much Satisfied | Satisfied | Average | Least Satisfied | Not Satisfied | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand | | | | | | Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |
6) Which form of a chocolate do you like? Hard Nutties
Crunchy Chew
7) What pack do you purchase the most? Small Big
Comparative study of consumer behavior towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern.
QUESTIONNAIRE
1) Which brand of chocolate do you prefer?
Cadbury Nestle 2) Which sub-brand you have purchased?
Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One Temptation Milk Chocolate 3) Which chocolate do you purchase the most? Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One
Temptation Milk Chocolate
4) How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column)
Factors | Very Important | Important | Average | Least Important | Not Important | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |
5) How much are you satisfied with the following factors in your most preferred chocolate? (Tick in the desired column)
Factors | Very much Satisfied | Satisfied | Average | Least Satisfied | Not Satisfied | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand | | | | | | Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |
6) Which form of a chocolate do you like? Hard Nutties
Crunchy Chew
7) What pack do you purchase the most? Small Big