Comparison Between Asda And Tesco Branches
Unit 3: Introduction to Marketing
Assignment 1- Marketing Techniques
In this assignment I will be working for a professional organisation for marketers I was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list.
There are many ways organisation use market technique I will be describing how two different organisation which is Asda and Tesco. Tesco Branches use a marketing technique such as branding and relationship marketing to market their products. One way that both of these organisations are using branding is through the customers earning ‘Tesco points’ by signing up for Asda points, as Asda is one of the largest store in the U.K and Tesco bank is also one of the best and popular companies …show more content…
Some of these may be trademarked to prevent competitors from using similar branding. Brand is powerful tools that help to achieve market objectives such as gaining market leadership and raising customer awareness while relationship marketing is where a business focus on long term value of a customer or segment of market. Tesco often use relationship marketing to attract lifetime or long-term customers. For example they will advertise cheaper car insurance, club card points from customers using their petrol stations, which will attract customers. Once the customer relationship has been established Tesco send out coupons and prizes to customers for their long term loyalty such as weekend breaks, money off products that the customers relies on a lot.
The relationship marketing is when organisation is creating a line with the customer. Asda focuses on brand loyalty to encourage customers to repeat purchase by offering their products. It’s very similar to because they also want to raise the money using different methods. Once they are running the project effectively they will increase the number of …show more content…
It offers an amazing choice at great lower prices, with the seal of Asda quality. Their own brand products range from beans to bread, milk to eggs and ready meals to cereal, providing all consumers need and more across the store. They never stop thinking about how to give consumers more choice. There are already over 10,000 Asda Brand food products and they expand the range all the time to include new and innovative ideas. So now you can get Asda Ken Home Chinese Meals and Butchers Choice Sausages, to mention just a couple.
Many products also come in a variety of different sized packs, so consumers can pick the one that is just right for consumers. They 're committed to helping consumers choose healthier options, so if one of their own brand products is better for consumer, they 'll make it clear on the pack. When consumers see their special Healthy Eating logo, they 'll know the product has controlled levels of fat, saturated, sugar and salt and none of their Tesco brands contain any hydrogenated fat, artificial colours or flavours. Is had made Tesco survive and grow in the food retailing industry.
Tesco have their own pharmacy. Tesco Pharmacy is expanding across the UK, providing their customers with a huge range of services, much more than just dispensing. For their pharmacists that translates into truly rewarding
Assignment 1- Marketing Techniques
In this assignment I will be working for a professional organisation for marketers I was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list.
There are many ways organisation use market technique I will be describing how two different organisation which is Asda and Tesco. Tesco Branches use a marketing technique such as branding and relationship marketing to market their products. One way that both of these organisations are using branding is through the customers earning ‘Tesco points’ by signing up for Asda points, as Asda is one of the largest store in the U.K and Tesco bank is also one of the best and popular companies …show more content…
Some of these may be trademarked to prevent competitors from using similar branding. Brand is powerful tools that help to achieve market objectives such as gaining market leadership and raising customer awareness while relationship marketing is where a business focus on long term value of a customer or segment of market. Tesco often use relationship marketing to attract lifetime or long-term customers. For example they will advertise cheaper car insurance, club card points from customers using their petrol stations, which will attract customers. Once the customer relationship has been established Tesco send out coupons and prizes to customers for their long term loyalty such as weekend breaks, money off products that the customers relies on a lot.
The relationship marketing is when organisation is creating a line with the customer. Asda focuses on brand loyalty to encourage customers to repeat purchase by offering their products. It’s very similar to because they also want to raise the money using different methods. Once they are running the project effectively they will increase the number of …show more content…
It offers an amazing choice at great lower prices, with the seal of Asda quality. Their own brand products range from beans to bread, milk to eggs and ready meals to cereal, providing all consumers need and more across the store. They never stop thinking about how to give consumers more choice. There are already over 10,000 Asda Brand food products and they expand the range all the time to include new and innovative ideas. So now you can get Asda Ken Home Chinese Meals and Butchers Choice Sausages, to mention just a couple.
Many products also come in a variety of different sized packs, so consumers can pick the one that is just right for consumers. They 're committed to helping consumers choose healthier options, so if one of their own brand products is better for consumer, they 'll make it clear on the pack. When consumers see their special Healthy Eating logo, they 'll know the product has controlled levels of fat, saturated, sugar and salt and none of their Tesco brands contain any hydrogenated fat, artificial colours or flavours. Is had made Tesco survive and grow in the food retailing industry.
Tesco have their own pharmacy. Tesco Pharmacy is expanding across the UK, providing their customers with a huge range of services, much more than just dispensing. For their pharmacists that translates into truly rewarding