In order to understand the Nike system’s effectiveness in defending the US, the hostile actions and aerial strength of the USSR must be put into context. The main reason for the creation of the Nike missile system was to defend and deter the rapid technological advances of the USSR. After World War II, the USSR was able to acquire German scientists that had been working on the infamous V-2 rockets, as well as nuclear research. In addition, the USSR was also able to acquire some of the US’s bombers. For example, in 1944 three B-29 superfortresses, the same type of aircraft that dropped the atom bombs over Hiroshima and Nagasaki, had landed in the USSR for emergency purposes. The bombers immediately became the property of Joseph Stalin and…
trying to find ways to promote their products, and athletic wear titan Nike is a testament to the fruit that marketing can bear. To increase and improve its image, Nike signed Michael Jordan in 1984. The Jordan brand sold $130M in its debut year. In 1988, their "Just Do It" Campaign increased sales by 42% in 1989. (Johnson, 1998) From celebrity endorsements, to posters, to commercials, Nike took marketing seriously, and by seriously, it means they invested a good amount of money. Their success today can all be attributed to the promotional steps they took in the 80's.…
1. What is the WACC and why is it important to estimate a firm’s cost of capital? Is the WACC set by investors or by managers?…
Kimi ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm noticed that Nike’s share price had declined considerably from the start of the year. So Nike’s management held a meeting to try and figure out a new strategy to rejuvenate the firm. The management had some new plans to address their financial woes.…
NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.…
Nike specializes in a wide range of products. They are leaders in the production of athletic footwear as well as leisure and casual footwear. Nike also produces sport apparel, accessories and sport performance equipment for not only the SEC teams and the general public here in the US, but globally as well.…
This report is prepared in the intention to comply with the course requirement of Human Resource Management as part of the Master of Business Administration at Prince of Songkhla University. The report outlined the overview and background of a multinational or global company which specifically concentrate on the human resource management aspect of the company. The report will present the various strategies, strength, weakness and recommendation on the human resource management (HRM) in practice by the company at this moment. In the context of this report, the detail of related issues of Nike Inc. is reported. The reason that Nike Inc. was chosen…
Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.…
Johnson also opened the first retail store in California and is credited with providing Nike with its name. In 1971 the swoosh trademark was created for a minimal fee of only thirty five dollars by a graphic design student named Carolyn Davidson. By 1972, new athletic footwear was introduced by Blue Ribbon Sports and called Nike. The Blue Ribbon Sports Company had business relations with Onitsuka Tiger for nearly ten years and in 1972 the two hit a bump in the road. Due to a dispute over distribution there was an eventual sever in business dealings between the two companies. That same year the Nike line of footwear made its debut in February at a Chicago sporting goods show. At the 1972 Olympic trials Nike “moon shoes” were introduced featuring the new waffle sole. Along with these new shoes, t-shirts were also being worn bearing the Nike logo. This new brand began to spark an interest. Later that year, Nike signed its first endorsement contract with the Romanian tennis star, Ilie Nastase.…
1. Why is it important to estimate a firm’s cost of capital? What does it represent? Is the WACC set by investors or by managers?…
Burke, M. (2013, February 21). Under Armour Files Lawsuit Against Nike For Trademark Infringement. Retrieved from Forbes.com: http://www.forbes.com/sites/monteburke/2013/02/21/under-armour-files-lawsuit-against-nike-for-trademark-infringement/…
Kimi Ford manages a large mutual fund for NorthPoint Group. Her company is trying to decide whether or not to invest in Nike’s stock, which has been declining in price in the past year. Kimi has asked her assistant, Joanna Cohen, to estimate Nike’s weight average cost of capital (WACC) to help make this decision (Case 13, pg. 58). We looked at Joanna’s estimates and discovered a few problems that she made when estimating her cost of capital.…
Some of Nike and Adidas products are patented, Under Armour does not have patent rights which means their products can be easily copied…
Nike's "Risk Everything" commercial aired two and a half years ago in anticipation for the 2014 World Cup. The purpose of Nike's ad was to show the consumer that their brand and product was superior to the competition. Nike used the enthusiasm and excitement swirling around the World Cup to appeal to the market in various different ways. The purpose of this is to show the audience that Nike's brand is capable of putting you in the place of your favorite soccer star and making you feel like one of the greats. This ad does a splendid job of targeting a wide range of people. On the surface it may look like the company is only targeting soccer players, but it could appeal to just about any athlete, or anyone who looks up to an athlete. Nike targets…
While there are some companies such as Blackberry, that have struggled to keep up with the growing technology changes and advances, there are also companies like Nike, which has continually innovated and increased marketing to survive over time. Nike is an excellent corporation to study which has had continuous success over a lengthy period of time. Nike has outlasted rivals and maintained its position as the top athletic wear producer in the world.…
