Company G 3 Year Marketing Plan
Company G
3- Year Marketing Plan
MKT1
Table of Contents
Introduction ……………………………………………………………………………….3
Mission Statement ...………………………………………………………………………3
The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3
Target Market ……………………………………………………………………………..3
Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces Model …………………………4
SWOT Analysis …………………………………………………………………………..5 Strengths ………………………………………………………………………….5 Weaknesses ……………………………………………………………………….5 Opportunities ………….……………………………………………………….....5 Threats ……………..…….……………………………………………………….6
Market Objectives ………………………………………………………………………...6 Product objective …………………………………………………………………6 Price objective ………………………...………………………………………….6 Place objective ……………………………………………………………………6 Promotion objective ………………………………………………………………7
Market Strategies …………………………………………………………………………7 Product Strategies ………………………………………………………………...7 Price Strategies ………………...…………………………………………………7 Place Strategies ……………………...…………………………………………...8 Promotion Strategies ……………...……………………………………………...8
Tactics and Action Plan …………………………………………………………………..8 Product Action Plan ………………………………………………………………8 Price Action Plan …………………………………………………………………9 Place Action Plan ……………...…………………………………………………9 Promotion Action Plan ……………………………...…………………………..10
Monitoring Procedures …………………………………………………………………..10
Introduction Company G develops products that improve the lives of consumers with innovative electronic technology and reliable build quality. We believe that our new Radio CD recorder does just that, it improves the lives of our consumers and gives them a product they can rely on because of our product build quality. Our product is a solution for consumers who would enjoy the convenience of having their favorite radio programming at their
3- Year Marketing Plan
MKT1
Table of Contents
Introduction ……………………………………………………………………………….3
Mission Statement ...………………………………………………………………………3
The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3
Target Market ……………………………………………………………………………..3
Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces Model …………………………4
SWOT Analysis …………………………………………………………………………..5 Strengths ………………………………………………………………………….5 Weaknesses ……………………………………………………………………….5 Opportunities ………….……………………………………………………….....5 Threats ……………..…….……………………………………………………….6
Market Objectives ………………………………………………………………………...6 Product objective …………………………………………………………………6 Price objective ………………………...………………………………………….6 Place objective ……………………………………………………………………6 Promotion objective ………………………………………………………………7
Market Strategies …………………………………………………………………………7 Product Strategies ………………………………………………………………...7 Price Strategies ………………...…………………………………………………7 Place Strategies ……………………...…………………………………………...8 Promotion Strategies ……………...……………………………………………...8
Tactics and Action Plan …………………………………………………………………..8 Product Action Plan ………………………………………………………………8 Price Action Plan …………………………………………………………………9 Place Action Plan ……………...…………………………………………………9 Promotion Action Plan ……………………………...…………………………..10
Monitoring Procedures …………………………………………………………………..10
Introduction Company G develops products that improve the lives of consumers with innovative electronic technology and reliable build quality. We believe that our new Radio CD recorder does just that, it improves the lives of our consumers and gives them a product they can rely on because of our product build quality. Our product is a solution for consumers who would enjoy the convenience of having their favorite radio programming at their