'Business Case Study Of Command Audio'
Don Bogue and John Ryan saw a tremendous commercial opportunity in Command Audio (CA), but business model failed due to flawed logic, limited strategic choices, imperfect value creation and capture assumptions, and incorrect assumptions about the value chain. CA was entering a situation within the market place that had never existed previously, and presumed vital factors and results that never materialized. CA had faulty “logic” when they presumed they were creating value for consumers. CA’s business model, product, and service was “disruptive” technologically and socially in how consumers normally consumed radio, which consumers did not find valuable and regarded CA as an undesirable product/service. CA was experiencing a damaging customer