Company Profile
KOMMANET
Instruction D o c u m e n t How to make a “Company Profile”
How to make a “COMPANY PROFILE” (JUST AN EXAMPLE)
Enclosed you will find an example of a “Company Profile” Purpose The main purpose for making a good “company profile” is to approach your potential customer with your company’s strength in terms of capacity, quality, financial leverage, and experience and to show your ability to start the business and to develop it in a trustworthy way. The idea behind it is to convince your potential customer to rely on you by giving him relevant information in a stage where he has to evaluate your offer. Until that time he had only met with you, seen your brochure or found your address. He is now looking at your quotation or offers and there may still be doubts in his mind. The “Company Profile” increases your value compared to your competitors by influencing positively the decision of your potential customer to start business with you. The impression a potential customer has about your organization is strongly influenced by the way you have fulfilled his expectations. Not fulfilling the expectations causes disappointment. Fulfilling the expectations however is not enough. You will only score when you exceed them. Content The content of your company profile should include or contain introduction, company data, structure and infrastructure. Most importantly you need to clearly and professionally present your products, capacity, equipment, quality policy, experience, financial statements, short and long term plans and good references. It is also professional to present your company using a mission statement. Presentation and size As your “company profile” represents your company, it is absolutely essential to prepare it professionally. This includes a good layout, no typing errors, laser printing on quality paper and proper coloring and structuring. Of course it is entirely up to your imagination and creativity to add or delete chapters or subjects and give it
Instruction D o c u m e n t How to make a “Company Profile”
How to make a “COMPANY PROFILE” (JUST AN EXAMPLE)
Enclosed you will find an example of a “Company Profile” Purpose The main purpose for making a good “company profile” is to approach your potential customer with your company’s strength in terms of capacity, quality, financial leverage, and experience and to show your ability to start the business and to develop it in a trustworthy way. The idea behind it is to convince your potential customer to rely on you by giving him relevant information in a stage where he has to evaluate your offer. Until that time he had only met with you, seen your brochure or found your address. He is now looking at your quotation or offers and there may still be doubts in his mind. The “Company Profile” increases your value compared to your competitors by influencing positively the decision of your potential customer to start business with you. The impression a potential customer has about your organization is strongly influenced by the way you have fulfilled his expectations. Not fulfilling the expectations causes disappointment. Fulfilling the expectations however is not enough. You will only score when you exceed them. Content The content of your company profile should include or contain introduction, company data, structure and infrastructure. Most importantly you need to clearly and professionally present your products, capacity, equipment, quality policy, experience, financial statements, short and long term plans and good references. It is also professional to present your company using a mission statement. Presentation and size As your “company profile” represents your company, it is absolutely essential to prepare it professionally. This includes a good layout, no typing errors, laser printing on quality paper and proper coloring and structuring. Of course it is entirely up to your imagination and creativity to add or delete chapters or subjects and give it