MKT 500 Assignment one set up
1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
Describe the company
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Discuss the company’s location
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Discuss the company’s product(s)
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2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Discuss the competitive environment
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Discuss the economic environment
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Discuss the political environment
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Discuss the legal environment
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Discuss the technological environment
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Discuss the socio-cultural environment
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3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Discuss the primary target market
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Discuss the secondary target market
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Discuss the positioning of the product
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Discuss the pricing strategy
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Discuss the promotion strategy
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Discuss the distribution strategy
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Discuss the major competitor
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4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Discuss the short term goal
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Discuss how you will determine if the company met the short
Describe the company
Type your answer here
Discuss the company’s location
Type your answer here
Discuss the company’s product(s)
Type your answer here
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Discuss the competitive environment
Type your answer here
Discuss the economic environment
Type your answer here
Discuss the political environment
Type your answer here
Discuss the legal environment
Type your answer here
Discuss the technological environment
Type your answer here
Discuss the socio-cultural environment
Type your answer here
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Discuss the primary target market
Type your answer here
Discuss the secondary target market
Type your answer here
Discuss the positioning of the product
Type your answer here
Discuss the pricing strategy
Type your answer here
Discuss the promotion strategy
Type your answer here
Discuss the distribution strategy
Type your answer here
Discuss the major competitor
Type your answer here
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Discuss the short term goal
Type your answer here
Discuss how you will determine if the company met the short