Company G. 3-Year Marketing Plan
Company G
3-Year Marketing Plan
Table of Contents
Introduction Company G is a green initiative company that is primarily focused on the health and wellness of society and how to live a more relaxed life while helping to reduce the abuse of natural resources and the waste we produce. While we are beginning our processes for invention one product we would like to start with is the “motion sensor lotion bottle” this would be used primarily by massage therapist and estheticians who need ease of access to lotions and creams without contamination of product to their clients.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronic green solutions.”
The Product
The …show more content…
There is the exception of renewable energy sources. Moreover the solar charging systems may fluxuate in cost efficiency as the economic markets shifts with all the new eco-friendly information that we are utilizing. However, we are not producing as many of our solar options just yet that will be an even more specialized product for the specific buyers that may need such an option. At this time the impact is low but we are watching costs and will plan accordingly by purchasing supplies as we notice reduced pricing. Internet use of alternative energy sources will greatly impact the cost of product resources we need for production. At this time the costs are steadily declining, and forecasted to stay this way, but we are …show more content…
As we study our placement and pricing we can better ascertain the level of promotion and where best to promote the motion sensor lotion bottle for maximum profits. We will start with a beta test market and gain feedback on the product to tweak any issues that arise. This will take place over the next 3 months so that we have time to modify the appliance if necessary. After, the initial 3 months, we will introduce the final product based on the feedback obtained. We will monitor our publications and sales based on the selective markets over the next 6 months to see where we need to focus to ramp up our presence. We expect to have 10% market response by 6 months post initial advertising. However, if this isn’t met, we will ramp up our market presence to internet placement as well as ramp up trade show appearances. After 1 year we would like to have 55% increase from catalogs and trade shows alone, with internet supplying an addition 30% to our distribution awareness.
Marketing
3-Year Marketing Plan
Table of Contents
Introduction Company G is a green initiative company that is primarily focused on the health and wellness of society and how to live a more relaxed life while helping to reduce the abuse of natural resources and the waste we produce. While we are beginning our processes for invention one product we would like to start with is the “motion sensor lotion bottle” this would be used primarily by massage therapist and estheticians who need ease of access to lotions and creams without contamination of product to their clients.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronic green solutions.”
The Product
The …show more content…
There is the exception of renewable energy sources. Moreover the solar charging systems may fluxuate in cost efficiency as the economic markets shifts with all the new eco-friendly information that we are utilizing. However, we are not producing as many of our solar options just yet that will be an even more specialized product for the specific buyers that may need such an option. At this time the impact is low but we are watching costs and will plan accordingly by purchasing supplies as we notice reduced pricing. Internet use of alternative energy sources will greatly impact the cost of product resources we need for production. At this time the costs are steadily declining, and forecasted to stay this way, but we are …show more content…
As we study our placement and pricing we can better ascertain the level of promotion and where best to promote the motion sensor lotion bottle for maximum profits. We will start with a beta test market and gain feedback on the product to tweak any issues that arise. This will take place over the next 3 months so that we have time to modify the appliance if necessary. After, the initial 3 months, we will introduce the final product based on the feedback obtained. We will monitor our publications and sales based on the selective markets over the next 6 months to see where we need to focus to ramp up our presence. We expect to have 10% market response by 6 months post initial advertising. However, if this isn’t met, we will ramp up our market presence to internet placement as well as ramp up trade show appearances. After 1 year we would like to have 55% increase from catalogs and trade shows alone, with internet supplying an addition 30% to our distribution awareness.
Marketing