Company Analysis
Company Analysis
Introduction
This essay attempts to study Toyota Motor Company through various business dimensions. Firstly it will see the functions performed by the company’s distributors and the ways company disseminates its products and services and how does company intend to take on their distribution strategy.
Secondly, the essay will see how company communicates with their customers and what different vehicles of communication they use. The essay also looks into the pros and cons of various marketing strategies the company would adopt.
In the end, pricing strategies of the company are studied and how does Toyota price its products and services and what different pricing techniques could be suitable.
Distribution
Toyota Motor Company has one of the largest networks in the country. The distribution network consists of 290 dealers out of which 19 are owned by Toyota and the rest are independent, there are 40,000 sales staff and another 4800 staff for operations, sales and service outlets. In addition to this, Daihatsu has a dealer’s network of 62 dealers with 5,500 sales staff and another 700 in operations sales and service outlets. Out of 62 Daihatsu owns 36 of the dealers and the rest are independent.
It is believed that sales staff network has to be extensive and is very important for a success of a company in the market. One positive point about Toyota’s distribution network is that the sales personnel go to homes and office to sell the cars. However, the consumer trend is changing now and is shifting to increase in showroom sales. It is expected that the trend will continue and Toyota is planning to enhance the showroom experience for the customers to improve customer satisfaction.
Toyota is also making globalization its key strategies reaching out to the customers across the world. But in this way, Toyota is going to face more competition.
Communication Strategy
Toyota has developed a Toyota Balkans as a communication tools with its
Introduction
This essay attempts to study Toyota Motor Company through various business dimensions. Firstly it will see the functions performed by the company’s distributors and the ways company disseminates its products and services and how does company intend to take on their distribution strategy.
Secondly, the essay will see how company communicates with their customers and what different vehicles of communication they use. The essay also looks into the pros and cons of various marketing strategies the company would adopt.
In the end, pricing strategies of the company are studied and how does Toyota price its products and services and what different pricing techniques could be suitable.
Distribution
Toyota Motor Company has one of the largest networks in the country. The distribution network consists of 290 dealers out of which 19 are owned by Toyota and the rest are independent, there are 40,000 sales staff and another 4800 staff for operations, sales and service outlets. In addition to this, Daihatsu has a dealer’s network of 62 dealers with 5,500 sales staff and another 700 in operations sales and service outlets. Out of 62 Daihatsu owns 36 of the dealers and the rest are independent.
It is believed that sales staff network has to be extensive and is very important for a success of a company in the market. One positive point about Toyota’s distribution network is that the sales personnel go to homes and office to sell the cars. However, the consumer trend is changing now and is shifting to increase in showroom sales. It is expected that the trend will continue and Toyota is planning to enhance the showroom experience for the customers to improve customer satisfaction.
Toyota is also making globalization its key strategies reaching out to the customers across the world. But in this way, Toyota is going to face more competition.
Communication Strategy
Toyota has developed a Toyota Balkans as a communication tools with its
References: Bratton, S. (2010). Toyota’s initiatives to reinforce customer loyalty and brand champions Scheffel, A. J. (2009). The right pricing strategy - priceless Websites http://www.wikinvest.com/stock/Toyota_Motor_(TM)/Distribution