Godrej Swot
Godrej - Corporate Profile
Godrej is today one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products.
Established in 1897 by Ardeshir Godrej Started with lock-making.Then went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil.
Role of Dealers
Organizations that manufacture ACs are increasingly interested in retaining existing dealers, getting new dealers and increasing their sales through these dealers
SSDa, in case of products like ACs become important as dealers promote the product at the point of purchase.
Dealer satisfaction is an an abstract concept and the actual manifestation of the state of satisfaction will vary from dealer to dealer.
The state of satisfaction depends on a number of factors which correlate with satisfaction such as profit margins, credit and non-financial discounts.
An organisation with a strong dealer network can increase its sales and gain a name for itself as a brand in the market.
The project and fieldwork included the survey of the dealers of Godrej which also deal in other brands like LG, Samsung, Hitachi, Videocon, Voltas and then analyzing what kind of their customers are, their sales, the customer’s budget, percentage sales of split and window ACs.
Objectives of Research
To study the performance of Godrej AC sales through dealer outlets in Mumbai.
To study the factors that are important to increase sales of Godrej ACs through dealer outlets in Mumbai.
To study the sales of various brands of ACs through dealer outlets in Mumbai.
To find the best medium of promotion for ACs.
To find the effect of special schemes provided by a company to the dealer.
To determine position of Godrej as a brand as compared to its competitors- LG, Onida, Voltas, Videocon and Samsung.
Industry overview
The size of the air-conditioner
Godrej is today one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products.
Established in 1897 by Ardeshir Godrej Started with lock-making.Then went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil.
Role of Dealers
Organizations that manufacture ACs are increasingly interested in retaining existing dealers, getting new dealers and increasing their sales through these dealers
SSDa, in case of products like ACs become important as dealers promote the product at the point of purchase.
Dealer satisfaction is an an abstract concept and the actual manifestation of the state of satisfaction will vary from dealer to dealer.
The state of satisfaction depends on a number of factors which correlate with satisfaction such as profit margins, credit and non-financial discounts.
An organisation with a strong dealer network can increase its sales and gain a name for itself as a brand in the market.
The project and fieldwork included the survey of the dealers of Godrej which also deal in other brands like LG, Samsung, Hitachi, Videocon, Voltas and then analyzing what kind of their customers are, their sales, the customer’s budget, percentage sales of split and window ACs.
Objectives of Research
To study the performance of Godrej AC sales through dealer outlets in Mumbai.
To study the factors that are important to increase sales of Godrej ACs through dealer outlets in Mumbai.
To study the sales of various brands of ACs through dealer outlets in Mumbai.
To find the best medium of promotion for ACs.
To find the effect of special schemes provided by a company to the dealer.
To determine position of Godrej as a brand as compared to its competitors- LG, Onida, Voltas, Videocon and Samsung.
Industry overview
The size of the air-conditioner