Colgate India
Introduction
Personal Care Market
Oral Care Market (70 years)
Home care Market
Colgate Palmolive India Ltd.
Fast Facts
Leading brand in Indian Oral Care segment. Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India.
Product Variance
Colgate Total 12
• Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people
Colgate Sensitive
• Tagline: „Fast relief from the pain of sensitive Tooth • Target Market: Children
Colgate Herbal White
• Target Market: Traditional consumers
Colgate Dental Cream
• Tagline: „Get maximum all round protection‟ • Target Market: Households
Colgate Active Salt
• Tagline: Fights germs for healthy gums and teeth • Target Market: Youngsters
Colgate Maxfresh
:
• Tagline: „Not just fresh Max fresh‟ • Target Market: audience who are conscious of their looks
Pricing Strategy
Factors determining the price:
1) Brand which produces the toothpaste
2)
Ingredients of the toothpaste
Pricing Cont……
3) Based on competitor‟s price.
4) Price variation based on products
5) Pricing is done on the basis of price points 6) Packaging is customized on the basis of price points
Placement Strategy
Target Market Classified as:
1) Urban youth and urban rich class 2) Rich and consuming customers of rural India
3) Different age groups
4) Increase in the number of wholesalers to smaller towns
Promotional strategy
Tagline “No 1 Brand recommended by dentists”. Target Market: Children, their parents and dentists Colgate „Bright Smiles Bright Futures Oral Health Educational Program‟. Well planned mobile marketing activity is practiced. Dental check-ups by Colgate dental health day.
Toothpaste Market Share
60 50 40 30 20 10 0 2007 2008 2009 29.9 22.5
Personal Care Market
Oral Care Market (70 years)
Home care Market
Colgate Palmolive India Ltd.
Fast Facts
Leading brand in Indian Oral Care segment. Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India.
Product Variance
Colgate Total 12
• Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people
Colgate Sensitive
• Tagline: „Fast relief from the pain of sensitive Tooth • Target Market: Children
Colgate Herbal White
• Target Market: Traditional consumers
Colgate Dental Cream
• Tagline: „Get maximum all round protection‟ • Target Market: Households
Colgate Active Salt
• Tagline: Fights germs for healthy gums and teeth • Target Market: Youngsters
Colgate Maxfresh
:
• Tagline: „Not just fresh Max fresh‟ • Target Market: audience who are conscious of their looks
Pricing Strategy
Factors determining the price:
1) Brand which produces the toothpaste
2)
Ingredients of the toothpaste
Pricing Cont……
3) Based on competitor‟s price.
4) Price variation based on products
5) Pricing is done on the basis of price points 6) Packaging is customized on the basis of price points
Placement Strategy
Target Market Classified as:
1) Urban youth and urban rich class 2) Rich and consuming customers of rural India
3) Different age groups
4) Increase in the number of wholesalers to smaller towns
Promotional strategy
Tagline “No 1 Brand recommended by dentists”. Target Market: Children, their parents and dentists Colgate „Bright Smiles Bright Futures Oral Health Educational Program‟. Well planned mobile marketing activity is practiced. Dental check-ups by Colgate dental health day.
Toothpaste Market Share
60 50 40 30 20 10 0 2007 2008 2009 29.9 22.5