Persuasive Techniques Used By Crest Pro-Clinical Gum Pro
After viewing several commercials and analyzing the persuasive techniques that were used, I found the Crest toothpaste commercial to be the most effective commercial advertisement at captivating its target audience. The audience will know the information included in this commercial is truthful since advertisers can become penalized for advertising false information about a product. The Crest Pro-Clinical Gum Protection toothpaste commercial uses the “facts and figures” advertising technique very clearly by showing statistics, checklists, and diagrams. For example, in the Crest Pro-Clinical Gum Protection toothpaste commercial, the ad showed how Crest Pro-Clinical Gum Protection toothpaste could prevent plaque from forming on the patient’s gum