Coca Cola Imc
Strategies and Programs Coke IMC
IMC Strategies and Plans
By taking into consideration all the key elements involved in the Developing of an IMC campaign strategy such as, deciding on the mix and level of different IMC ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility or societal marketing. Secondly, it will focus on the fun and entertainment perspective in order to motivate youngsters to purchase Coca-Cola and generate more sales. Whole IMC will be developed to communicate the message to the target audience to raise funds to help the earth quake victims and to attract their attention and alter their decision on the basis of its taste and quality. Following are the details of the whole IMC for Coca-Cola.
Element of IMC mix
This depends upon not only on the nature of the product and also on the objectives. In IMC mix there are three different types of media that will be used like “TV advertising” and “Print advertisement”, and “banners advertisement”. The various elements that are included in the IMC mix must work together to deliver a consistent and persuasive message to the target audience.
IMC Activities for Each Target Segments
In IMC the target market of Coca-Cola is the whole nation especially teenagers, families and all those people who consume Coca-Cola. So by using different types of media we will give a message to our target customer that we are here to help the victims of earth quake.
Objectives of Each IMC Activity
* In order to reach the maximum target customers, newspapers are best media suited for reaching to very large audiences. It is a cost effective way and it has more frequency of distribution. The newspapers being selected for this purpose are Nawa-e-Waqt, Jung, Dawn and Express. All the campaigns ads
IMC Strategies and Plans
By taking into consideration all the key elements involved in the Developing of an IMC campaign strategy such as, deciding on the mix and level of different IMC ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility or societal marketing. Secondly, it will focus on the fun and entertainment perspective in order to motivate youngsters to purchase Coca-Cola and generate more sales. Whole IMC will be developed to communicate the message to the target audience to raise funds to help the earth quake victims and to attract their attention and alter their decision on the basis of its taste and quality. Following are the details of the whole IMC for Coca-Cola.
Element of IMC mix
This depends upon not only on the nature of the product and also on the objectives. In IMC mix there are three different types of media that will be used like “TV advertising” and “Print advertisement”, and “banners advertisement”. The various elements that are included in the IMC mix must work together to deliver a consistent and persuasive message to the target audience.
IMC Activities for Each Target Segments
In IMC the target market of Coca-Cola is the whole nation especially teenagers, families and all those people who consume Coca-Cola. So by using different types of media we will give a message to our target customer that we are here to help the victims of earth quake.
Objectives of Each IMC Activity
* In order to reach the maximum target customers, newspapers are best media suited for reaching to very large audiences. It is a cost effective way and it has more frequency of distribution. The newspapers being selected for this purpose are Nawa-e-Waqt, Jung, Dawn and Express. All the campaigns ads