Childhood Obesity Quiz
Multiple Choice Questions
1. Which of the following is a conclusion reached regarding childhood obesity? A) Food advertising has not been found to influence children's food choices. B) The FTC has determined that it is primarily marketers' fault that childhood obesity has increased. C) Over the decades that childhood obesity has increased, so too has the amount of advertising. D) Marketers are doing nothing to curb this problem. E) all of the above
Answer: C Page: 717 Difficulty: moderate
2. Which of the following statements is FALSE regarding marketing practices? A) Marketing practices are sometimes controversial. B) Regulating marketing activities requires a higher level of understanding of consumer behavior than does managing marketing programs. C) There …show more content…
Which of the following CARU principle addresses the impact of commercial messages on children's values and their health and safety? A) Recognizing that advertising may play an important role in educating the child, advertisers should communicate information in a truthful and accurate manner and in language understandable to young children with full recognition that the child may learn practices from advertising which can affect his or her health and well-being. B) Advertisers are urged to capitalize on the potential of advertising to influence behavior by developing advertising that, whenever possible, addresses itself to positive and beneficial social behavior. C) Care should be taken to incorporate minority and other groups in advertisements in order to present positive and pro-social roles and role models wherever possible. D) Products and content which are inappropriate for children should not be advertised or promoted directly to children. E) all of the above
Answer: E Page: 721 Difficulty: moderate
22. Which of the following statements regarding marketing and children's health and safety is
1. Which of the following is a conclusion reached regarding childhood obesity? A) Food advertising has not been found to influence children's food choices. B) The FTC has determined that it is primarily marketers' fault that childhood obesity has increased. C) Over the decades that childhood obesity has increased, so too has the amount of advertising. D) Marketers are doing nothing to curb this problem. E) all of the above
Answer: C Page: 717 Difficulty: moderate
2. Which of the following statements is FALSE regarding marketing practices? A) Marketing practices are sometimes controversial. B) Regulating marketing activities requires a higher level of understanding of consumer behavior than does managing marketing programs. C) There …show more content…
Which of the following CARU principle addresses the impact of commercial messages on children's values and their health and safety? A) Recognizing that advertising may play an important role in educating the child, advertisers should communicate information in a truthful and accurate manner and in language understandable to young children with full recognition that the child may learn practices from advertising which can affect his or her health and well-being. B) Advertisers are urged to capitalize on the potential of advertising to influence behavior by developing advertising that, whenever possible, addresses itself to positive and beneficial social behavior. C) Care should be taken to incorporate minority and other groups in advertisements in order to present positive and pro-social roles and role models wherever possible. D) Products and content which are inappropriate for children should not be advertised or promoted directly to children. E) all of the above
Answer: E Page: 721 Difficulty: moderate
22. Which of the following statements regarding marketing and children's health and safety is