Marketing Research
Which of the following professional organizations serves the marketing research industry? A. Marketing Research Association The marketing research industry has a certification program for marketing researchers and this certification program is hosted by: D. Marketing Research Association (MRA) Which of the following best illustrates the Service-Dominant Logic for Marketing? A. Decision makers should know their firms ' core competencies. One of the implications discussed by your textbook authors is that the Service Dominant Logic for Marketing means: A. that more information will be needed Companies which have consistent product and service failures: D. seem to "hear the voice" of the consumer The marketing concept is an important philosophy for marketing managers because it dictates: C. day-to-day decisions that managers will make The key reason that the marketing concept has been recognized as the "right philosophy" is that it: C. always focuses on the consumer Several product failures were presented in your textbook. The key reason given for the failure of Ice Breakers Pacs was: A. the packaging resembled "street" cocaine A marketing strategy consists of selecting a segment of the market as the company 's target market and designing the proper: B. "mix" of product/service, price, promotion, and distribution for that market In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely: D. information Which of the following is the best definition of marketing research? Marketing research is: E. the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem The AMA has defined marketing research. Which of the following is NOT one of the uses of marketing research? B. to