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Challanges of Coca Cola

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Challanges of Coca Cola
CHALLENGES AND RISKS
Being a global company provides unique opportunities for their Company. Challenges and risks accompany those opportunities. Their management has identified certain challenges and risks that demandthe attention of the nonalcoholic Beverages segment of the commercial beverages industry and their Company. Of these, their key challenges and Risks are discussed below.
Obesity and Inactive Lifestyles.
Increasing concern among consumers, public health professionals andGovernment agencies of the potential health problems associated withobesity and inactive lifestyles represents significant challenge to their industry. They recognize that obesity is a complex public health problem. Their Commitment to consumers begins with their broad product line, which includes a wide selection of diet and light Beverages, juices and juice drinks, sports drinks and water products. Their commitment also includes adheringto Responsible policies in schools and in the marketplace; supporting programs to encourage physical activity and Promote nutrition education; and continuously meeting changing consumer needs through beverageinnovation, Choice and variety. They are committed to playing anappropriate role in helping address this issue in cooperation withgovernments, educators and consumers through science-based solutions and programs. Water Quality and Quantity. Water quality and quantity is an issue that increasingly requires their Company’s attention and collaboration with the nonalcoholic beveragessegment of the commercial beverages Industry, governments, non governmental organizations and communities where they operate. Water is the main Ingredient in substantially all of their products. It is also a limitednatural resource facing unprecedented Challenges from overexploitation, increasing pollution and poor management. Their Company is in anexcellent Position to share the water-related knowledge they have developedin the communities they

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