Cera Sanitaryware Ltd
CERA SANITARYWARE LTD
COMPANY BACKGROUND
Cera Sanitaryware Limited (Cera), a Gujarat-based company, was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat. With a production capacity of 2.2 million (mn) pieces per annum (25,000 tonnes per annum), it is India’s largest sanitaryware plant. It also has wind farms located at Jamnagar and Kutch in Gujarat.
PRODUCT PROFILE
• Sanitaryware o Premium Collection o Regular Collection o Senator Collection o Wall Hung Basin • Glass Basins • Shower Range • Whirlpool & Bath Tubs • Pozzi Ginori
COMPETITORS
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INDUSTRY HIGHLIGHTS
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PORTER’S FIVE FORCES CONCLUSION
Based on Appendice 1
The sanitaryware manufacturers in the unorganized sector continue to enjoy duty exemptions, which is not conducive for healthy competition. CSL faces a lot of competition from the unorganized sector in Gujarat which is a cause for concern to the company. After studying the Model, we can conclude that Sanitaryware business completely depends on the development and booming of the Housing and Retail Sector. Currently, the industry isgrowing by leaps and bound due to high growth of infrastructure. In near future, the great phase of consolidation will start. Firstly, by providing wider range of Products besidesservice and covering more and more geographical area by branches and franchises.
SWOT ANALYSIS
Based on Appendice 2
Recommendations
• Need to give full knowledge about product use to customers through advertisement in magazines, newspaper or TV. channel. • Need to make some improvement in products to satisfy
COMPANY BACKGROUND
Cera Sanitaryware Limited (Cera), a Gujarat-based company, was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat. With a production capacity of 2.2 million (mn) pieces per annum (25,000 tonnes per annum), it is India’s largest sanitaryware plant. It also has wind farms located at Jamnagar and Kutch in Gujarat.
PRODUCT PROFILE
• Sanitaryware o Premium Collection o Regular Collection o Senator Collection o Wall Hung Basin • Glass Basins • Shower Range • Whirlpool & Bath Tubs • Pozzi Ginori
COMPETITORS
[pic]
INDUSTRY HIGHLIGHTS
[pic]
PORTER’S FIVE FORCES CONCLUSION
Based on Appendice 1
The sanitaryware manufacturers in the unorganized sector continue to enjoy duty exemptions, which is not conducive for healthy competition. CSL faces a lot of competition from the unorganized sector in Gujarat which is a cause for concern to the company. After studying the Model, we can conclude that Sanitaryware business completely depends on the development and booming of the Housing and Retail Sector. Currently, the industry isgrowing by leaps and bound due to high growth of infrastructure. In near future, the great phase of consolidation will start. Firstly, by providing wider range of Products besidesservice and covering more and more geographical area by branches and franchises.
SWOT ANALYSIS
Based on Appendice 2
Recommendations
• Need to give full knowledge about product use to customers through advertisement in magazines, newspaper or TV. channel. • Need to make some improvement in products to satisfy