Travel and Tourism
Unit 304 – Principles of marketing for travel and tourism
Definition of Marketing:
Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by asking when they want to travel, what facilities they would prefer, which destinations would be more suitable for them and how much they would be willing to pay. Afterwards they would provide ways of letting customers know by using brochures, advertisements, newspapers, internet and posters.
Function of marketing:
The function of marketing is to identify customer’s needs, develop products and services, promote it to customers and evaluate. * Identifying customer needs is the first part of the marketing process and involves getting to know the facts about the customer; such as how much there willing to pay for holidays, do they like the holidays and whether they like the service that’s been offered; decisions are then made and different types of market research are used to gather information. * After you have got to know the customer it will be more straight forward to develop products and services that they will want to buy; such as price, location, access and features. * Once products have been developed you then decided how it will be promoted to customers; things could included advertising, mail, sponsorship, newspapers etc. * Evaluation which is the last part and most important part of the process; as it monitors peoples tastes and by doing this travel organisations can make best use of the resources.
Marketing aims:
Organisations develop a lot of aims to help them achieve their goals and mission statement; some of the marketing aims that
Definition of Marketing:
Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by asking when they want to travel, what facilities they would prefer, which destinations would be more suitable for them and how much they would be willing to pay. Afterwards they would provide ways of letting customers know by using brochures, advertisements, newspapers, internet and posters.
Function of marketing:
The function of marketing is to identify customer’s needs, develop products and services, promote it to customers and evaluate. * Identifying customer needs is the first part of the marketing process and involves getting to know the facts about the customer; such as how much there willing to pay for holidays, do they like the holidays and whether they like the service that’s been offered; decisions are then made and different types of market research are used to gather information. * After you have got to know the customer it will be more straight forward to develop products and services that they will want to buy; such as price, location, access and features. * Once products have been developed you then decided how it will be promoted to customers; things could included advertising, mail, sponsorship, newspapers etc. * Evaluation which is the last part and most important part of the process; as it monitors peoples tastes and by doing this travel organisations can make best use of the resources.
Marketing aims:
Organisations develop a lot of aims to help them achieve their goals and mission statement; some of the marketing aims that