CIM Membership
Number:
14645314
Unit Title:
Unit 1 – The Marketing Planning Process
Level/Award:
Professional Diploma in Marketing (OPDM16)
Accredited Study
Centre
CIM Academy
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I confirm that in forwarding this assessment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is as a result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with …show more content…
Thus the UK market definitely has scope for Market penetration.
There is no scope for product development since Encoretel services are more or less similar to what its competitors provide.
Market Development – Existing Products in New Markets
Diversification – New products in New markets
Although SME segment cannot be considered as new markets, yet there is a lot to explore in this segment. The requirements are