Ceemea Sales and Trading
CEEMEA Sales and Trading
Citicorp and Travelers Group have spun one of the best business mergers in history. This merger introduced CEEMEA as technological powerhouse in between the years of 2000 and 2002. The operations of this unit have created substantial market gain for Citigroup, proving that information systems can be placed in the forefront as the leading business strategy. This paper will analyze the corporate efforts of this unit and the overall business impact on Citigroup.
Citigroup is one of the largest financial services firms known to man. Citigroup, also known as Citi, has over 200 million customer accounts and does business in more than 160 countries (Forbes, 2012). It offers deposits and loans (mainly through Citibank), investment banking, brokerage, wealth management, and other financial services. In addition to Citibank, it owns stakes in several international regional banks and has more than 50 million Citigroup-branded credit cards in circulation. However, Citigroup has been selling dozens of underperforming and noncore businesses in the aftermath of the financial crisis in order to refocus on its original mission; traditional banking. The business ventures of CEEMEA have become noticeably historical. The transition of their IT infrastructure has placed CEEMEA into the IT spotlight, placing Citigroup into the competitive markets with such financial institutes as Bank of America and J.P. Morgan.
Citigroup established itself as one the largest financial institutes on October 9th 1998 (Wikipedia, 2012). This situation came into existence with the merger of Citicorp and Travelers Group. The deal would enable Travelers to market mutual funds and insurance to Citicorp 's retail customers while giving the banking divisions’ access to an expanded client base of investors and insurance buyers (Wikipedia, 2012). However, this wasn’t the only element that contributed to the success of CEEMEA. In 2008, the introduction of Suneel
Citicorp and Travelers Group have spun one of the best business mergers in history. This merger introduced CEEMEA as technological powerhouse in between the years of 2000 and 2002. The operations of this unit have created substantial market gain for Citigroup, proving that information systems can be placed in the forefront as the leading business strategy. This paper will analyze the corporate efforts of this unit and the overall business impact on Citigroup.
Citigroup is one of the largest financial services firms known to man. Citigroup, also known as Citi, has over 200 million customer accounts and does business in more than 160 countries (Forbes, 2012). It offers deposits and loans (mainly through Citibank), investment banking, brokerage, wealth management, and other financial services. In addition to Citibank, it owns stakes in several international regional banks and has more than 50 million Citigroup-branded credit cards in circulation. However, Citigroup has been selling dozens of underperforming and noncore businesses in the aftermath of the financial crisis in order to refocus on its original mission; traditional banking. The business ventures of CEEMEA have become noticeably historical. The transition of their IT infrastructure has placed CEEMEA into the IT spotlight, placing Citigroup into the competitive markets with such financial institutes as Bank of America and J.P. Morgan.
Citigroup established itself as one the largest financial institutes on October 9th 1998 (Wikipedia, 2012). This situation came into existence with the merger of Citicorp and Travelers Group. The deal would enable Travelers to market mutual funds and insurance to Citicorp 's retail customers while giving the banking divisions’ access to an expanded client base of investors and insurance buyers (Wikipedia, 2012). However, this wasn’t the only element that contributed to the success of CEEMEA. In 2008, the introduction of Suneel
References: Chung, R. (2007). [CEEMEA Sales Sales & Trading Unit]. Retrieved November 29, 2012, from http://content.learntoday.info/b351/site/additional_materials/case.pdf Forbes (Ed.). (2012, April). Bank of America. Retrieved November 30, 2012, from http://www.forbes.com/companies/bank-of-america/ Forbes (Ed.). (2012, April). Citigroup. Retrieved November 30, 2012, from http://www.forbes.com/companies/citigroup/ Wikipedia (Ed.). (2012). Citigroup. Retrieved November 29, 2012, from http://en.wikipedia.org/wiki/ .