Cbl Task
CBL Case 1. Strategic overview in the media.
1. What is a strategic plan?
A strategic plan is a part of strategic management. The strategic plan is about what an organisation does, what an organisation wants to achieve and how they want to reach that goal. It’s important for an organisation to make a strategic plan, because then they know where they stand and what they have to do in the near future. (Scheepers, 2004) It’s to optimize the existing Business Model, or to make a whole new Business Model. When there is a good strategic plan the performances of the company will increase. The most strategic planning’s are made up for a period of one to five years, but there are also organisations who go through I new cycle of strategic management process every year. What doesn’t mean that they’re choose every year a new strategy, often they modify or reaffirm the current one. (Jones & Hill, 2010)
2. What elements are in the strategic plan.
There are five formal steps in a strategic planning process; 1. Select the mission, vision, values and the major goals. 2. Analyse the organization’s external competitive environment to identify opportunities and threats. 3. Analyse the organization’s internal operating environment to identify opportunities and threats. 4. Select strategies that match the SWOT. 5. Implement the strategies. (Jones & Hill, 2010, p. 12) 6. Monitoring and evaluate.
I’ll explain the five formal steps of strategic planning.
Step 1. * The mission describes what the company does. In case of Brown Bag Films, is the mission making animation movies. * The vision what does the company want?. Brown Bag Films wants to entertain people with their animation movies. * The Values of a company are how managers and employees should conduct themselves, how they should do business and what kind of organization the are. In case of Brown Bag Films, they are very creative and hard working. * Major
1. What is a strategic plan?
A strategic plan is a part of strategic management. The strategic plan is about what an organisation does, what an organisation wants to achieve and how they want to reach that goal. It’s important for an organisation to make a strategic plan, because then they know where they stand and what they have to do in the near future. (Scheepers, 2004) It’s to optimize the existing Business Model, or to make a whole new Business Model. When there is a good strategic plan the performances of the company will increase. The most strategic planning’s are made up for a period of one to five years, but there are also organisations who go through I new cycle of strategic management process every year. What doesn’t mean that they’re choose every year a new strategy, often they modify or reaffirm the current one. (Jones & Hill, 2010)
2. What elements are in the strategic plan.
There are five formal steps in a strategic planning process; 1. Select the mission, vision, values and the major goals. 2. Analyse the organization’s external competitive environment to identify opportunities and threats. 3. Analyse the organization’s internal operating environment to identify opportunities and threats. 4. Select strategies that match the SWOT. 5. Implement the strategies. (Jones & Hill, 2010, p. 12) 6. Monitoring and evaluate.
I’ll explain the five formal steps of strategic planning.
Step 1. * The mission describes what the company does. In case of Brown Bag Films, is the mission making animation movies. * The vision what does the company want?. Brown Bag Films wants to entertain people with their animation movies. * The Values of a company are how managers and employees should conduct themselves, how they should do business and what kind of organization the are. In case of Brown Bag Films, they are very creative and hard working. * Major